MKTG FINAL EXAM LATEST 2024-2025 REAL EXAM 200
QUESTIONS AND CORRECT ANSWERS A GRADE
MKTG FINAL EXAM
1. Digital marketing can appear as all of the following guerrilla marketing
forms except email marketing. guerrilla marketing.
Search engine
optimization. inbound
marketing. social media
marketing.
2. When you type in "sustainable travel," the website for G Adventures appears
first in the list. This is an example of cookie. Native advertising. inbound marketing.
search engine optimization. social media marketing. search engine optimization
3. Which of the following technologies enables digital marketers to build
customer relationships through exceptional customer experiences?
excellent website design
geotracking excellent
website design inbound
, marketing the use of
cookies search engine
optimization
4. A digital buyer who is engaged in product-focused shopping is someone
who has repurchased cat litter from Amazon.
is looking at guitars on eBay while waiting for an appointment.
is checking out the specifications of different camping
equipment. is trying to locate discounts on groceries.
is searching for the best deal on a pair of running shoes. has repurchased cat
litter from Amazon
5. Each of the following categories is a type of online purchasing behavior
except auctioning
bargain hunting.
auctioning.
product-focused
shopping. researching.
browsing.
6. Consumer segments tend to visit the same digital False retail site for the
same reason each time. True or False
,7. All of the following examples are types of invisible sponsorship
marketing influences except
bots.
sponsorshi
p.
geotrackin
g. cookies.
cookie
synching.
8. When Eva types "makeup" into Google, the first a paid search
search item is a sponsored ad for Almay. This is best described as
geotra
cking.
a paid
story.
cookie
synching.
a paid
search. a
sponsorshi
p.
, 9. After putting the words "beach," "resort," and "vacation" into his browser,
Antoine received an email with a discounted price on a beach resort vacation.
This was likely a function of bots
bots.
geotrackin
g.
inbound
marketing. a
sponsorship.
a paid search.
10. Which statement explains how social media marketing differs from
social media? - Social media marketing utilizes on-line social net works to
com municate product messages
Everyone Social media allows you to see the same content as else at the same
moment in time.
Social media marketing is still in its infancy. Social media marketing
can only communicate mass marketing messages.
Social media marketing utilizes online social networks to
communicate product messages.
Social media refers to e-mail, blogs, and websites.
11. Social media advertising is different from traditional static
QUESTIONS AND CORRECT ANSWERS A GRADE
MKTG FINAL EXAM
1. Digital marketing can appear as all of the following guerrilla marketing
forms except email marketing. guerrilla marketing.
Search engine
optimization. inbound
marketing. social media
marketing.
2. When you type in "sustainable travel," the website for G Adventures appears
first in the list. This is an example of cookie. Native advertising. inbound marketing.
search engine optimization. social media marketing. search engine optimization
3. Which of the following technologies enables digital marketers to build
customer relationships through exceptional customer experiences?
excellent website design
geotracking excellent
website design inbound
, marketing the use of
cookies search engine
optimization
4. A digital buyer who is engaged in product-focused shopping is someone
who has repurchased cat litter from Amazon.
is looking at guitars on eBay while waiting for an appointment.
is checking out the specifications of different camping
equipment. is trying to locate discounts on groceries.
is searching for the best deal on a pair of running shoes. has repurchased cat
litter from Amazon
5. Each of the following categories is a type of online purchasing behavior
except auctioning
bargain hunting.
auctioning.
product-focused
shopping. researching.
browsing.
6. Consumer segments tend to visit the same digital False retail site for the
same reason each time. True or False
,7. All of the following examples are types of invisible sponsorship
marketing influences except
bots.
sponsorshi
p.
geotrackin
g. cookies.
cookie
synching.
8. When Eva types "makeup" into Google, the first a paid search
search item is a sponsored ad for Almay. This is best described as
geotra
cking.
a paid
story.
cookie
synching.
a paid
search. a
sponsorshi
p.
, 9. After putting the words "beach," "resort," and "vacation" into his browser,
Antoine received an email with a discounted price on a beach resort vacation.
This was likely a function of bots
bots.
geotrackin
g.
inbound
marketing. a
sponsorship.
a paid search.
10. Which statement explains how social media marketing differs from
social media? - Social media marketing utilizes on-line social net works to
com municate product messages
Everyone Social media allows you to see the same content as else at the same
moment in time.
Social media marketing is still in its infancy. Social media marketing
can only communicate mass marketing messages.
Social media marketing utilizes online social networks to
communicate product messages.
Social media refers to e-mail, blogs, and websites.
11. Social media advertising is different from traditional static
