social cognitive theory✔✔BOBO doll
determine behavior, personal characteristics, environmental effects
self reflective modes of SCT✔✔Logical: verify using logical deduction
Enactive: verify by assessing consistency between perception and own experience
to make sure thinking is correct
social: verify based on comparison with others beliefs
vicarious: verify based on observing the experience of others and their outcomes
pro-social behavior✔✔many potential effects
empathy and sharing
anti-social behavior✔✔effects can be cognitive, affective, of behavioral
what is modeling✔✔the reenactment of observed behavior
what is priming✔✔occurs when activities related thoughts stored in our minds and
makes them more accessible
conceptual roots of priming✔✔cognitive neoassociation
innovation✔✔an idea, practice, or object percieved as new by an individual or other
unit of adoption
what does theory say about the pattern of spread of a given innovation✔✔
steps of innovation process✔✔knowledge, persuasion, decision, implementation,
conformation
adopter categories in Dol process✔✔innovators, early adopters, early majority, late
majority, laggards
original agenda setting✔✔
revised agenda setting✔✔
two main areas✔✔
agenda setting✔✔concerned with how the media agenda influences the public
agenda
agenda building✔✔concerned with how the media agenda and the public agenda
influence the policy agenda
priming✔✔coverage can emphasize or call attention