MKTG 3213 Exam 2 questions with
correct answers 100% A+(14)
Brand awareness is associated with the ability of the brand to ...... who is offering a product or service,
while brand association is associated with the ability of the brand to ...... from competitors. - correct
answer ✔✔identify, differentiate
In an interview at an oil company, Anna is asked to name all of the firm's closest competition in the area.
As she lists off all the brands that she can think of, Anna realizes that she is performing - correct answer
✔✔brand recall
Automaticity in a branding context means: - correct answer ✔✔the evaluation of a brand is brought to
either conscious or subconscious thought
If two nodes in the Associative Network Model are linked, what can you determine about the
connections between the two nodes? - correct answer ✔✔We cannot determine anything without
further information
The brand resides in the consumer's ....... - correct answer ✔✔Memory
A brand map determines brand associations from the perspective of the ...... - correct answer
✔✔Consumer
Which of these is not a way to turn brand equity into dollar value? - correct answer ✔✔Price
competition
The example of Isis chocolates is an example of: - correct answer ✔✔All of these are correct
Brand equity starts as a ...... concept, but ends up having a real ...... effect. - correct answer
✔✔psychological, monetary
, T/F: Generic trademark is an ideal threshold for companies to reach for maximum brand awareness. -
correct answer ✔✔False
Which of these is not a branding strategy? - correct answer ✔✔Franchise branding
What is the main advantage of using a sub-branding strategy? - correct answer ✔✔All of these
Which of these is not a benefit of sub-branding? - correct answer ✔✔Increased market share
Which of these is not a benefit of individual branding? - correct answer ✔✔Strong connections to
established brands for new brands to lean on
T/F: People are becoming more interested in who produces the product and how they produce it. -
correct answer ✔✔True
Which of these companies could be said to follow the guideline of conciseness most closely? - correct
answer ✔✔Gap
When choosing a brand name, what is the purpose of magnetism? - correct answer ✔✔Engage the
customer
T/F: It is possible that the parts of a company that are not product related are beginning to be just as
important- or even more important- than the products themselves. - correct answer ✔✔True
In the Four Viewpoints model, what does intended image refer to? - correct answer ✔✔How insiders
want others to see the organization
AirBnB's experience, where one part of the company began to demand expansion, required the
company to be concerned with which guideline of choosing a brand name? - correct answer
✔✔Longevity
correct answers 100% A+(14)
Brand awareness is associated with the ability of the brand to ...... who is offering a product or service,
while brand association is associated with the ability of the brand to ...... from competitors. - correct
answer ✔✔identify, differentiate
In an interview at an oil company, Anna is asked to name all of the firm's closest competition in the area.
As she lists off all the brands that she can think of, Anna realizes that she is performing - correct answer
✔✔brand recall
Automaticity in a branding context means: - correct answer ✔✔the evaluation of a brand is brought to
either conscious or subconscious thought
If two nodes in the Associative Network Model are linked, what can you determine about the
connections between the two nodes? - correct answer ✔✔We cannot determine anything without
further information
The brand resides in the consumer's ....... - correct answer ✔✔Memory
A brand map determines brand associations from the perspective of the ...... - correct answer
✔✔Consumer
Which of these is not a way to turn brand equity into dollar value? - correct answer ✔✔Price
competition
The example of Isis chocolates is an example of: - correct answer ✔✔All of these are correct
Brand equity starts as a ...... concept, but ends up having a real ...... effect. - correct answer
✔✔psychological, monetary
, T/F: Generic trademark is an ideal threshold for companies to reach for maximum brand awareness. -
correct answer ✔✔False
Which of these is not a branding strategy? - correct answer ✔✔Franchise branding
What is the main advantage of using a sub-branding strategy? - correct answer ✔✔All of these
Which of these is not a benefit of sub-branding? - correct answer ✔✔Increased market share
Which of these is not a benefit of individual branding? - correct answer ✔✔Strong connections to
established brands for new brands to lean on
T/F: People are becoming more interested in who produces the product and how they produce it. -
correct answer ✔✔True
Which of these companies could be said to follow the guideline of conciseness most closely? - correct
answer ✔✔Gap
When choosing a brand name, what is the purpose of magnetism? - correct answer ✔✔Engage the
customer
T/F: It is possible that the parts of a company that are not product related are beginning to be just as
important- or even more important- than the products themselves. - correct answer ✔✔True
In the Four Viewpoints model, what does intended image refer to? - correct answer ✔✔How insiders
want others to see the organization
AirBnB's experience, where one part of the company began to demand expansion, required the
company to be concerned with which guideline of choosing a brand name? - correct answer
✔✔Longevity
