BEH 5041 Unit 7
Reading Assignment
1. Pierce, W. D., & Cheney, C. D. (2017). Behavior analysis and learning (6th ed.).
▪ Chapter 2: The Experimental Analysis of Behavior
o Pp. 39–41 (start at “Motivational Operations”; stop before “On the Applied
Side”)
2. Cooper, J. O., Heron, T. E., & Heward, W. L. (2020). Applied behavior analysis (3rd
ed.).
▪ Chapter 16: Motivating Operations
o Pp. 372–383 (stop before “Conditioned Motivating Operations (CMOs)”)
Guided Reading Questions
Instructions: Answer the following questions while reading the assigned pages for this
unit. The answers to these questions can be found directly in the reading. After
answering the questions, complete the Reading Check in the course. The Reading
Check will consist of questions selected from the Guided Reading Questions along with
answer choices. You will select the answer choice that matches the answer you
recorded while reading the assignment. You may use the Guided Reading Questions
and the answers you recorded while completing the Reading Check.
Pierce & Cheney (2017): Ch. 2 Pp. 39–41
1. What term did Jack Michael introduce in his 1982 paper to refer to an environmental
change that has two major effects?
Establishing Operation (EO)
2. What were the two major effects of an establishing operation?
The change increased the momentary effectiveness of reinforcement
The change increased momentarily the responses that had in the past produced such
reinforcement
3. How does an abolishing operation contrast to the establishing operation?
Decreases the effectiveness of behavioral consequences, and momentarily
reduces behavior that resulted in those consequences in the past
4. What does the term motivating operation (MO) refer to?
Any event that alters the reinforcement effectiveness of behavioral
consequences and changes the frequency of behavior maintained by those
consequences.
Cooper, Heron, & Heward (2020): Ch. 16 Pp. 372–383
5. What term was introduced by Keller and Schoenfeld?
Establishing Operation
6. What are the two environmental effects of an MO?
Value-altering effect and behavior altering effect
7. What are the two ways value-altering effects are described?
An increases in the reinforcing effectiveness of some stimulus, object or event (EO)
A decrease in reinforcing effectiveness (AO)
Reading Assignment
1. Pierce, W. D., & Cheney, C. D. (2017). Behavior analysis and learning (6th ed.).
▪ Chapter 2: The Experimental Analysis of Behavior
o Pp. 39–41 (start at “Motivational Operations”; stop before “On the Applied
Side”)
2. Cooper, J. O., Heron, T. E., & Heward, W. L. (2020). Applied behavior analysis (3rd
ed.).
▪ Chapter 16: Motivating Operations
o Pp. 372–383 (stop before “Conditioned Motivating Operations (CMOs)”)
Guided Reading Questions
Instructions: Answer the following questions while reading the assigned pages for this
unit. The answers to these questions can be found directly in the reading. After
answering the questions, complete the Reading Check in the course. The Reading
Check will consist of questions selected from the Guided Reading Questions along with
answer choices. You will select the answer choice that matches the answer you
recorded while reading the assignment. You may use the Guided Reading Questions
and the answers you recorded while completing the Reading Check.
Pierce & Cheney (2017): Ch. 2 Pp. 39–41
1. What term did Jack Michael introduce in his 1982 paper to refer to an environmental
change that has two major effects?
Establishing Operation (EO)
2. What were the two major effects of an establishing operation?
The change increased the momentary effectiveness of reinforcement
The change increased momentarily the responses that had in the past produced such
reinforcement
3. How does an abolishing operation contrast to the establishing operation?
Decreases the effectiveness of behavioral consequences, and momentarily
reduces behavior that resulted in those consequences in the past
4. What does the term motivating operation (MO) refer to?
Any event that alters the reinforcement effectiveness of behavioral
consequences and changes the frequency of behavior maintained by those
consequences.
Cooper, Heron, & Heward (2020): Ch. 16 Pp. 372–383
5. What term was introduced by Keller and Schoenfeld?
Establishing Operation
6. What are the two environmental effects of an MO?
Value-altering effect and behavior altering effect
7. What are the two ways value-altering effects are described?
An increases in the reinforcing effectiveness of some stimulus, object or event (EO)
A decrease in reinforcing effectiveness (AO)
