Salesforce Certified Associate Exam
What is the Salesforce Experiences cloud? - ✔️✔️Product for building secure websites,
portals, and
apps with connected data quickly.
It lets you create a social platform for customers to engage with your brand → it creates
a site and content
backend that is operated by Salesforce.
It has a community portal for members to login.
What is the Salesforce Sales cloud? - ✔️✔️The most fundamental cloud that connects
leads and opportunities. Provides info about the deals that are being sold within your
org. It contains every step of the sales path.
Product to enable Sales Teams to manage customer
data and sell effectively.
Salesforce is the leading CRM (Customer Relationship Management) provider with
many products to help serve your customer.
What does the Salesforce security permissions do? - ✔️✔️Allow stakeholders to keep
their deals, cases and opportunities private and away from others that do not have a
need to see the information.
How is Salesforce a multi-tenant environment? - ✔️✔️You have your dedicated space
yet share internal resources with other tenants within the building of your org aka
salesforce ecosystem
What is the Salesforce Ecosystem? - ✔️✔️Upgraded version of excel and Google
Sheets. Allows you to check in with clients automatically based on where they are in the
customer journey. A place where you will not have to worry about losing customer data
What are Superbadges? - ✔️✔️Real world scenarios with questions and playground
challenges for specific learning objectives.
What is the Trailhead Academy? - ✔️✔️Week long classes taught by other trailblazers
→ best to attend if sponsored by your company because it cost a couple thousand
dollars
What is Salesforce Customer 360? - ✔️✔️Salesforce's solution that connects all
information about the customer in an easy to access system.
, A way of connecting all the products Salesforce have to create one holistic view of the
customer journey and experience.
What is the Salesforce Service cloud? - ✔️✔️The second most common cloud, biggest
focus is on customer service and success. Deals with use cases, accounts and
contacts. For ex. an email can turn into a case that is automated via phone, email or
web chat. There are some automations for case resolution within this cloud.
What is the Salesforce Marketing cloud? - ✔️✔️Product to enable companies to market
to
customers.
It keeps track of potential customers → helps them go through the sales path. It helps
you get to know the beginning of the customer journey. It features campaigns,
campaign members and leads.
Marketing and sales cloud has some overlap. And depending on the company selling
process, you can understand the ROI on different marketing efforts within your org.
What is the Salesforce Commerce cloud? - ✔️✔️Product for selling B2B or B2C.
It has a green shopping cart icon that focuses on B2C transactions. Basically it is e-
commerce shopping that leads back to a Salesforce org to fulfill and ship orders.
It is similar to shopify.
What is Einstein Analytics? - ✔️✔️Product that does enterprise-level analytics on
your customer data.
It is a part of Salesforce 360 that uses all the orgs data to come to AI conclusions that
are better and faster solutions.
What is Mulesoft? - ✔️✔️Product that is used to integrate systems.
It is an automation platform that pulls from different APIs and systems that puts
information in one central place for analytics and integration.
What is Health cloud? - ✔️✔️Product to Connect the Patient Journey for Healthcare
Providers
It is a patient centric model for the healthcare industry that is more secure. It keeps up
with appts, follow ups, prescriptions and makes it easier to remain HIPPA compliant.
What is Sustainability / Net zero cloud? - ✔️✔️Product used to track, report, and
analyze
What is the Salesforce Experiences cloud? - ✔️✔️Product for building secure websites,
portals, and
apps with connected data quickly.
It lets you create a social platform for customers to engage with your brand → it creates
a site and content
backend that is operated by Salesforce.
It has a community portal for members to login.
What is the Salesforce Sales cloud? - ✔️✔️The most fundamental cloud that connects
leads and opportunities. Provides info about the deals that are being sold within your
org. It contains every step of the sales path.
Product to enable Sales Teams to manage customer
data and sell effectively.
Salesforce is the leading CRM (Customer Relationship Management) provider with
many products to help serve your customer.
What does the Salesforce security permissions do? - ✔️✔️Allow stakeholders to keep
their deals, cases and opportunities private and away from others that do not have a
need to see the information.
How is Salesforce a multi-tenant environment? - ✔️✔️You have your dedicated space
yet share internal resources with other tenants within the building of your org aka
salesforce ecosystem
What is the Salesforce Ecosystem? - ✔️✔️Upgraded version of excel and Google
Sheets. Allows you to check in with clients automatically based on where they are in the
customer journey. A place where you will not have to worry about losing customer data
What are Superbadges? - ✔️✔️Real world scenarios with questions and playground
challenges for specific learning objectives.
What is the Trailhead Academy? - ✔️✔️Week long classes taught by other trailblazers
→ best to attend if sponsored by your company because it cost a couple thousand
dollars
What is Salesforce Customer 360? - ✔️✔️Salesforce's solution that connects all
information about the customer in an easy to access system.
, A way of connecting all the products Salesforce have to create one holistic view of the
customer journey and experience.
What is the Salesforce Service cloud? - ✔️✔️The second most common cloud, biggest
focus is on customer service and success. Deals with use cases, accounts and
contacts. For ex. an email can turn into a case that is automated via phone, email or
web chat. There are some automations for case resolution within this cloud.
What is the Salesforce Marketing cloud? - ✔️✔️Product to enable companies to market
to
customers.
It keeps track of potential customers → helps them go through the sales path. It helps
you get to know the beginning of the customer journey. It features campaigns,
campaign members and leads.
Marketing and sales cloud has some overlap. And depending on the company selling
process, you can understand the ROI on different marketing efforts within your org.
What is the Salesforce Commerce cloud? - ✔️✔️Product for selling B2B or B2C.
It has a green shopping cart icon that focuses on B2C transactions. Basically it is e-
commerce shopping that leads back to a Salesforce org to fulfill and ship orders.
It is similar to shopify.
What is Einstein Analytics? - ✔️✔️Product that does enterprise-level analytics on
your customer data.
It is a part of Salesforce 360 that uses all the orgs data to come to AI conclusions that
are better and faster solutions.
What is Mulesoft? - ✔️✔️Product that is used to integrate systems.
It is an automation platform that pulls from different APIs and systems that puts
information in one central place for analytics and integration.
What is Health cloud? - ✔️✔️Product to Connect the Patient Journey for Healthcare
Providers
It is a patient centric model for the healthcare industry that is more secure. It keeps up
with appts, follow ups, prescriptions and makes it easier to remain HIPPA compliant.
What is Sustainability / Net zero cloud? - ✔️✔️Product used to track, report, and
analyze
