marketing concept Exam 100%
Correct(RATED A+)
marketing - ANSWERgoods,ideas,services
goods - ANSWERtangible items that have monetary value. and satisfy needs
services - ANSWERintegral and monetary items
distribution - ANSWERthe product takes a path to get to the consumer and buyer
finaceing - ANSWERnecessary funds for a good or service
marketing info management - ANSWERA marketing information system (MkIS) is a management
information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as
a "system in which marketing data is formally gathered, stored, analysed and distributed to managers
in accordance with their informational needs on a regular basis."
pricing - ANSWERthe amount of finance of the good or service that always lower and raises.
product/service - ANSWERproduct or service is something g the consumer buys and gives the good
or service owner finance
promotion - ANSWERthe action of raising someone to a higher position or rank or the fact of being
so raised.
selling - ANSWERgive or hand over (something) in exchange for money.
marketing concept - ANSWERThe marketing concept is the philosophy that firms should analyze the
needs of their customers and then make decisions to satisfy those needs, better than the
competition.
utility - ANSWERthe state of being useful, profitable, or beneficial.
form utility - ANSWERThe process of increasing the attractiveness of a product to a group of
consumers by altering its physical appearance. In a business context, form utility might involve
making a product ready for consumption by converting it to a form that is more beneficial to
consumers than the raw materials used to make it.
time utility - ANSWERThe four types of economic utility are form, time, place and possession.
"Utility" in this context refers to the value, or usefulness, that a purchaser receives in return for
exchanging his money for a company's goods or services.
possession utility - ANSWERPossession utility is a term that explains and possibly measures the
satisfaction that comes from owning a product or enjoying a service. In theory, there are just as many
possession utilities as there are a growing number of goods and services.
information utility - ANSWERA central source of information for an organization or group.
market - ANSWERa regular gathering of people for the purchase and sale of provisions, livestock, and
other commodities.
Correct(RATED A+)
marketing - ANSWERgoods,ideas,services
goods - ANSWERtangible items that have monetary value. and satisfy needs
services - ANSWERintegral and monetary items
distribution - ANSWERthe product takes a path to get to the consumer and buyer
finaceing - ANSWERnecessary funds for a good or service
marketing info management - ANSWERA marketing information system (MkIS) is a management
information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as
a "system in which marketing data is formally gathered, stored, analysed and distributed to managers
in accordance with their informational needs on a regular basis."
pricing - ANSWERthe amount of finance of the good or service that always lower and raises.
product/service - ANSWERproduct or service is something g the consumer buys and gives the good
or service owner finance
promotion - ANSWERthe action of raising someone to a higher position or rank or the fact of being
so raised.
selling - ANSWERgive or hand over (something) in exchange for money.
marketing concept - ANSWERThe marketing concept is the philosophy that firms should analyze the
needs of their customers and then make decisions to satisfy those needs, better than the
competition.
utility - ANSWERthe state of being useful, profitable, or beneficial.
form utility - ANSWERThe process of increasing the attractiveness of a product to a group of
consumers by altering its physical appearance. In a business context, form utility might involve
making a product ready for consumption by converting it to a form that is more beneficial to
consumers than the raw materials used to make it.
time utility - ANSWERThe four types of economic utility are form, time, place and possession.
"Utility" in this context refers to the value, or usefulness, that a purchaser receives in return for
exchanging his money for a company's goods or services.
possession utility - ANSWERPossession utility is a term that explains and possibly measures the
satisfaction that comes from owning a product or enjoying a service. In theory, there are just as many
possession utilities as there are a growing number of goods and services.
information utility - ANSWERA central source of information for an organization or group.
market - ANSWERa regular gathering of people for the purchase and sale of provisions, livestock, and
other commodities.
