HOPEACADEMY
DTM2601
Assessment 5
DUE 10 OCTOBER
2024
QUESTION 1
1.1 Kotler emphasises that hospitality products are represented
at three levels, consisting of the core product, the tangible
product and the augmented product, which make up the
experience enjoyed by the customer.
Apply the three levels of a hospitality product as it relates to
Surf City.
0 7 6 4 0 3 1 2 2 9
, DTM2601 Assessment 5
DUE 10 October 2024
QUESTION 1
1.1 Kotler emphasises that hospitality products are represented at three levels,
consisting of the core product, the tangible product and the augmented product,
which make up the experience enjoyed by the customer.
Apply the three levels of a hospitality product as it relates to Surf City.
In hospitality, Kotler identifies three levels of a product: the core product, tangible
product, and augmented product, all contributing to a customer’s experience.
Applying this to Surf City, each level represents a different aspect of what the
resort offers its guests.
The core product is the fundamental benefit that Surf City provides, which is the
experience of a relaxing and enjoyable holiday. For families, couples, or groups of
friends, Surf City promises a memorable getaway with activities suitable for
everyone (Kotler & Keller, 2016). From thrilling water adventures to nature walks,
the core benefit is a combination of leisure, excitement, and relaxation within a
safari and surf setting (Surf City Case Study, 2000).
The tangible product includes all the physical aspects of the resort that guests
directly experience, such as the facilities and the ambiance. Surf City has a variety
of accommodations, such as luxury hotels and private units, catering to different
types of travelers (Kotler & Keller, 2016). Its waterpark, with an expansive wave
pool and designated children’s area, is another tangible product that draws
visitors. The diverse dining options—from fine dining to fast food—also add to the
tangible offerings, appealing to a wide range of tastes and preferences.
DTM2601
Assessment 5
DUE 10 OCTOBER
2024
QUESTION 1
1.1 Kotler emphasises that hospitality products are represented
at three levels, consisting of the core product, the tangible
product and the augmented product, which make up the
experience enjoyed by the customer.
Apply the three levels of a hospitality product as it relates to
Surf City.
0 7 6 4 0 3 1 2 2 9
, DTM2601 Assessment 5
DUE 10 October 2024
QUESTION 1
1.1 Kotler emphasises that hospitality products are represented at three levels,
consisting of the core product, the tangible product and the augmented product,
which make up the experience enjoyed by the customer.
Apply the three levels of a hospitality product as it relates to Surf City.
In hospitality, Kotler identifies three levels of a product: the core product, tangible
product, and augmented product, all contributing to a customer’s experience.
Applying this to Surf City, each level represents a different aspect of what the
resort offers its guests.
The core product is the fundamental benefit that Surf City provides, which is the
experience of a relaxing and enjoyable holiday. For families, couples, or groups of
friends, Surf City promises a memorable getaway with activities suitable for
everyone (Kotler & Keller, 2016). From thrilling water adventures to nature walks,
the core benefit is a combination of leisure, excitement, and relaxation within a
safari and surf setting (Surf City Case Study, 2000).
The tangible product includes all the physical aspects of the resort that guests
directly experience, such as the facilities and the ambiance. Surf City has a variety
of accommodations, such as luxury hotels and private units, catering to different
types of travelers (Kotler & Keller, 2016). Its waterpark, with an expansive wave
pool and designated children’s area, is another tangible product that draws
visitors. The diverse dining options—from fine dining to fast food—also add to the
tangible offerings, appealing to a wide range of tastes and preferences.
