Begrippenlijst Marketing Midterm 2 – Tilburg University
Pre Master
Chapter 7-14
Chapter 7
Problem recognition: The perceived difference between an actual and
an ideal state.
Ideal state: The way we want things to be.
Actual state: Current state; the way things actually are.
Internal search: The process of recalling stored information from
memory.
Consideration (or evoked set): The subset of top-of-mind brands
evaluated when making a choice.
Diagnostic information: That which helps us discriminate among
objects.
Salient attribute: Attribute that is “top of mind” or more important.
Attribute determinance: Attribute that is both salient and diagnostic.
Online processing: When a consumer is actively evaluating a brand as
he/she views an ad for it.
Confirmation bias: Tendency to recall information that reinforces or
confirms our overall beliefs rather than contradicting them, thereby
making our judgment or decision more positive than it should be.
Inhibition: The recall of one attribute inhibiting the recall of another.
External search: The process of collecting information from outside
sources, for example, magazines, dealers, and ads.
Prepurchase search: A search for information that aids a specific
acquisition decision.
Ongoing search: A search that occurs regularly, regardless of whether
the consumer is making a choice.
Pre Master
Chapter 7-14
Chapter 7
Problem recognition: The perceived difference between an actual and
an ideal state.
Ideal state: The way we want things to be.
Actual state: Current state; the way things actually are.
Internal search: The process of recalling stored information from
memory.
Consideration (or evoked set): The subset of top-of-mind brands
evaluated when making a choice.
Diagnostic information: That which helps us discriminate among
objects.
Salient attribute: Attribute that is “top of mind” or more important.
Attribute determinance: Attribute that is both salient and diagnostic.
Online processing: When a consumer is actively evaluating a brand as
he/she views an ad for it.
Confirmation bias: Tendency to recall information that reinforces or
confirms our overall beliefs rather than contradicting them, thereby
making our judgment or decision more positive than it should be.
Inhibition: The recall of one attribute inhibiting the recall of another.
External search: The process of collecting information from outside
sources, for example, magazines, dealers, and ads.
Prepurchase search: A search for information that aids a specific
acquisition decision.
Ongoing search: A search that occurs regularly, regardless of whether
the consumer is making a choice.
