MIE 201- Exam 4 Questions With Solutions
100% Solved
Dividing the market into groups whose members have similar characteristics is_____________
_____________________ (2 words) Market Segmentation
A company has a product that is geared toward 18-21 year-old women, who are all college
students. This group would be considered a(n) _______________ segment. Market
A manufacturer of educational toys for children ages 2 to 4 wants to develop a marketing
strategy to focus on just this segment. Which market segmentation approach would the firm most
likely use? (2 words) Concentration approach
When a UPS store targets consumers for shipping products around the holidays, but targets
businesses for everyday shipping needs, it is using a(n) _________________ approach.
multisegment
Segmenting facial products by sex, age, and race is an example of __________________
segmentation. Demographic
, MIE 201- Exam 4 Questions With Solutions
100% Solved
Dividing a market by cities, counties, states, or regions is an example of using
_________________ segmentation. Geographic
Dividing the market using a group's personality characteristics, motives, and lifestyles
is_______________ segmentation. Psychographic
Many customers value "green" due to their positive environmental traits and the savings from
better gas mileage. The marketing mix factor that accounts for these tangible and intangibles
attributes is___________________. Product
______________ is making products available to customers in the quantities desired.
Distribution
Which of the following is least likely to be part of promotion?
A. Advertising
B. Pricing
C. Publicity
D. Personal Selling B
, MIE 201- Exam 4 Questions With Solutions
100% Solved
Which of the following are social factors that influence how, why, and when a consumer may
buy a product or service?
A. Attitude
B. Culture
C. Motivation
D. Social Class
E. Reference Group BDE
Marketing focuses on a complex set of activities that must be performed to accomplish
objectives and generate exchanges. These activities include_______________. (Select all that
apply)
A. Selling
B. Researching
C. Accounting
D. Risk Taking ABD
100% Solved
Dividing the market into groups whose members have similar characteristics is_____________
_____________________ (2 words) Market Segmentation
A company has a product that is geared toward 18-21 year-old women, who are all college
students. This group would be considered a(n) _______________ segment. Market
A manufacturer of educational toys for children ages 2 to 4 wants to develop a marketing
strategy to focus on just this segment. Which market segmentation approach would the firm most
likely use? (2 words) Concentration approach
When a UPS store targets consumers for shipping products around the holidays, but targets
businesses for everyday shipping needs, it is using a(n) _________________ approach.
multisegment
Segmenting facial products by sex, age, and race is an example of __________________
segmentation. Demographic
, MIE 201- Exam 4 Questions With Solutions
100% Solved
Dividing a market by cities, counties, states, or regions is an example of using
_________________ segmentation. Geographic
Dividing the market using a group's personality characteristics, motives, and lifestyles
is_______________ segmentation. Psychographic
Many customers value "green" due to their positive environmental traits and the savings from
better gas mileage. The marketing mix factor that accounts for these tangible and intangibles
attributes is___________________. Product
______________ is making products available to customers in the quantities desired.
Distribution
Which of the following is least likely to be part of promotion?
A. Advertising
B. Pricing
C. Publicity
D. Personal Selling B
, MIE 201- Exam 4 Questions With Solutions
100% Solved
Which of the following are social factors that influence how, why, and when a consumer may
buy a product or service?
A. Attitude
B. Culture
C. Motivation
D. Social Class
E. Reference Group BDE
Marketing focuses on a complex set of activities that must be performed to accomplish
objectives and generate exchanges. These activities include_______________. (Select all that
apply)
A. Selling
B. Researching
C. Accounting
D. Risk Taking ABD
