Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

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n7Solomon


Consumer7Behavior,713e7(Solomon)
Chapter727 7 Consumer7and7Social7Well-Being

1) Which7act7makes7it7illegal7for7American7executives7to7bribe7foreigners7to7gain7business?
A) Lanham7Act
B) Foreign7Corrupt7Practices7Act
C) Patriot7Act
D) Robinson-
Patman7Act7Answer:7 B
Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

2) Rules7of7conduct7that7guide7actions7in7the7marketplace7are7called7 .
A) social7obligation
B) social7responsibility
C) business7ethics
D) social7awareness
7Answer:7 C

Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning

3) The7importance7people7attach7to7worldly7possessions7is7called7 .
A) ego7products
B) materialism
C) needs
D) wants7A
nswer:7 B7
Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

4) Though7the7Organization7for7Economic7Cooperation7and7Development7(OECD)7outlaws
7bribery7in7business7practices,7it7is7still7common7in7 .
A) Japan
B) Mexico
C) Germany
D) All7of7the7above
7Answer:7 D

Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning




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5) The7U.S.7government7is7trying7to7encourage7businesses7and7consumers7to7select7green7cleaning
7products,7which7of7the7following7are7examples7of7company's7pursuing7such7products?

A) Arm7&7Hammer
B) Unilever
C) Nestle
D) SC7Johnson7&7Co.
Answer:7 D
Diff:73
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

6) Business7ethics7are7rules7of7conduct7published7by7the7Better7Business7Bureau7that7guide
7actions7in7the7marketplace.

Answer:7 FALSE7Di
ff:72
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning

7) Products7meet7existing7needs,7and7marketing7activities7only7help7to7communicate7their
7availability.

Answer:7 TRUE7Dif
f:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Ethical7understanding7and7reasoning

8) Advertising7is7a7service7for7which7consumers7are7willing7to7pay7because7the7information7it
7provides7reduces7their7search7time.

Answer:7 TRUE7Dif
f:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

9) What7is7the7role7of7a7product7and7how7does7it7relate7to7marketing7activities?
Answer:7 Products7meet7existing7needs,7and7marketing7activities7only7help7to7communicate7their7
availability.7The7economics7of7information7perspective7regards7advertising7as7an7important7sour
ce7of7consumer7information7learning.7This7view7emphasizes7the7economic7cost7of7the7time7we7sp
end7to7search7for7products.7Accordingly,7advertising7is7a7service7for7which7consumers7are7willin
g7to7pay7because7the7information7it7provides7reduces7their7search7time.
Diff:72
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge




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10) If7you7are7unhappy7with7a7product7or7service,7what7are7your7three7possible7courses7of7action?
7Answer:7 You7may7use7a7voice7response,7private7response,7or7third-

party7response.7The7voice7response7is7the7best7for7the7marketer7because7it7enables7a7correction7to
7the7problem.

Diff:71
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

11) Explain7why7advertising7is7necessary.
Answer:7 Advertising7helps7to7communicate7products'7availability7and7usefulness.7
Diff:73
LO:7 2.1:7Ethical7business7is7good7business.7AACS
B:7 Application7of7knowledge

12) When7consumers7are7unhappy7with7a7product,7they7boycott7the7product7and/or7store7and
7express7dissatisfaction7to7friends.7This7is7called7a7 response.
A) private
B) third-party
C) voice
D) public7
Answer:7 A
7Diff:71

LO:7 2.2:7Marketers7have7an7obligation7to7provide7safe7and7functional7products7as7part7of7their7bu
siness7activities.
AACSB:7 Application7of7knowledge

13) When7consumers7are7unhappy7with7a7product,7they7may7file7a7complaint7in7the7form7of7legal
7action,7Better7Business7Bureau7complaint,7or7publishing7a7negative7review.7This7is7called7a

response.
A) private
B) third-party
C) voice
D) complaint
7Answer:7 B7

Diff:71
LO:7 2.2:7Marketers7have7an7obligation7to7provide7safe7and7functional7products7as7part7of7their7bu
siness7activities.
AACSB:7 Application7of7knowledge




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