46S ALC Exam
What is a SME and how do we prep them? - correct answer ✔✔Subject Matter Expert
-Give them ground rules
-Site surveys
-Key/Command Messages
-Expected questions and answers
-Mock Boards
-Discuss SAPP, HEAR, OPSEC, and appropriate Military Bearing.
What does SAPP Stand for? - correct answer ✔✔Security, Accuracy, Policy, Propriety
What comprises MOPs (Measures of Performance)? - correct answer ✔✔"Quantity" of the delivery,
"Medium" of the content, "Delivery" platform of the medium, and the "Key Publics" Involved.
What comprises Measures of Effectiveness? - correct answer ✔✔the "Activity Descriptor" which
increased or decreased activity, The subject "Metric" used for quantitative analysis to Measure effects of
the activity descriptor against the "Baseline."
What's the difference between a UPAR and A PAO? - correct answer ✔✔UPARs are assigned by the
Commander, and PAO's are qualified and trained Public Affairs Professionals.
What are UPARs and what are commonly misunderstood to be "trained to do"? - correct answer ✔✔Unit
Public Affairs Representatives are typically perceived by non PA personnel as having been trained to do
the following. Photo, Video, Social Media, DVIDs, Media Facilitation, and Media Escorting.
What would you train a Non-PA personnel on before a media engagement and why? - correct answer
✔✔-Verbal and Non-Verbal Communication
-Mock Interview/murder boards
-Key Themes and Command Messages.
, -Media training briefings
-Media Operations on the Battlefield
-Troop Cards.
The idea is to train them to be well prepared and convey only the commanders approved themes and
messages. Additionally they should be equipped with their PA Office contact information.
What is a Key Message? - correct answer ✔✔A statement that you work into responses that explain the
command position on a particular issue or event. The key message is tailored to the key public.
The components of a Key/Command Message
-Immediacy
-Understandability
-Newsworthiness
What is the Key Public? - correct answer ✔✔A specific group of people we want the message to reach.
Key Publics include the following groups: Internal, External, Local, International, Coalition, and Shadow.
What types of PA products do PA professionals create? - correct answer ✔✔Photo, Video, Pamphlets,
Platforms for Community Information Dissemination like town halls, or Local leader meetings, Social
Media, Local news, Print journalism, and radio broadcast.
What does HEAR stand for? - correct answer ✔✔Be Honest, Ethical, Accurate, and Responsive.
MOE Activities either will either _________ or _________. - correct answer ✔✔Increase or Decrease
MOE Descriptors do what to the target? - correct answer ✔✔Refine the target.
The MOE "Subject" addresses? - correct answer ✔✔An "Activity" related to the Action of the
"Objective."
What is a SME and how do we prep them? - correct answer ✔✔Subject Matter Expert
-Give them ground rules
-Site surveys
-Key/Command Messages
-Expected questions and answers
-Mock Boards
-Discuss SAPP, HEAR, OPSEC, and appropriate Military Bearing.
What does SAPP Stand for? - correct answer ✔✔Security, Accuracy, Policy, Propriety
What comprises MOPs (Measures of Performance)? - correct answer ✔✔"Quantity" of the delivery,
"Medium" of the content, "Delivery" platform of the medium, and the "Key Publics" Involved.
What comprises Measures of Effectiveness? - correct answer ✔✔the "Activity Descriptor" which
increased or decreased activity, The subject "Metric" used for quantitative analysis to Measure effects of
the activity descriptor against the "Baseline."
What's the difference between a UPAR and A PAO? - correct answer ✔✔UPARs are assigned by the
Commander, and PAO's are qualified and trained Public Affairs Professionals.
What are UPARs and what are commonly misunderstood to be "trained to do"? - correct answer ✔✔Unit
Public Affairs Representatives are typically perceived by non PA personnel as having been trained to do
the following. Photo, Video, Social Media, DVIDs, Media Facilitation, and Media Escorting.
What would you train a Non-PA personnel on before a media engagement and why? - correct answer
✔✔-Verbal and Non-Verbal Communication
-Mock Interview/murder boards
-Key Themes and Command Messages.
, -Media training briefings
-Media Operations on the Battlefield
-Troop Cards.
The idea is to train them to be well prepared and convey only the commanders approved themes and
messages. Additionally they should be equipped with their PA Office contact information.
What is a Key Message? - correct answer ✔✔A statement that you work into responses that explain the
command position on a particular issue or event. The key message is tailored to the key public.
The components of a Key/Command Message
-Immediacy
-Understandability
-Newsworthiness
What is the Key Public? - correct answer ✔✔A specific group of people we want the message to reach.
Key Publics include the following groups: Internal, External, Local, International, Coalition, and Shadow.
What types of PA products do PA professionals create? - correct answer ✔✔Photo, Video, Pamphlets,
Platforms for Community Information Dissemination like town halls, or Local leader meetings, Social
Media, Local news, Print journalism, and radio broadcast.
What does HEAR stand for? - correct answer ✔✔Be Honest, Ethical, Accurate, and Responsive.
MOE Activities either will either _________ or _________. - correct answer ✔✔Increase or Decrease
MOE Descriptors do what to the target? - correct answer ✔✔Refine the target.
The MOE "Subject" addresses? - correct answer ✔✔An "Activity" related to the Action of the
"Objective."
