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MANA 4395 REVIEW EXAM 3 GRADED A+ 2024

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MANA 4395 REVIEW EXAM 3 GRADED A+ 2024

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MANA 4395
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MANA 4395








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Institution
MANA 4395
Course
MANA 4395

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Uploaded on
September 26, 2024
Number of pages
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Written in
2024/2025
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MANA 4395 REVIEW EXAM 3 GRADED A+ 2024
1) Inks Corp. is a manufacturer of pens. It creates a new product called Quink, a quick-
drying ink pen that does not require the use of blotting paper. It creates this product by
building on its established knowledge of the properties of ink and the mechanisms of a
pen. Which of the following innovations is being exemplified in this case? - ANSWER-
An incremental innovation

10) Lucy, a researcher, wants to identify the main differences in different healthcare
firms competing to deliver value. She studies the relative price, product line breadth,
and geographic placement to identify the differences. Which of the following is Lucy
likely to rely on to identify how the firms compete? - ANSWER-A strategic group map

11) Alex, the CEO of a manufacturing company, is asked by the board if he will consider
switching strategic groups. However, Alex thinks it might not be advisable. Which of the
following statements strengthens Alex's belief? - ANSWER-His company has rigid
systems, which have been in place for many years.

12) Fuchsia Inc., a cosmetics manufacturer, decides to change how it competes in the
market. With this objective in mind, it decides to target a different market segment with
its existing set of products. However, Fuchsia takes a long time to reconfigure its
activities and systems to meet these changes. Which of the following is being
exemplified in this case? - ANSWER-Mobility barrier

13) Zara, a research analyst, is studying the business decisions of some restaurant
owners. During the data analysis stage, she employs a strategic canvas. Which of the
following is likely to be her primary reason to employ this tool? - ANSWER-To study the
differences in the ways the restaurants compete with each other

14) A research firm creates a graph to represent how companies compete with each
other. The X-axis represents the competitive offerings and Y-axis represents
performance. Which of the following is does the graph represent? - ANSWER-A
strategy canvas

15) Copper Enterprises manufactures industrial machinery. It decides to identify the
characteristics of a new firm that offers the same products as Copper. In order to
assess how it might respond in the face of rival actions, Copper must develop a(n)
__________. - ANSWER-competitor response profile

16) A research institute plans to build a competitor response profile for a study. Which
of the following is the first step to build such a profile? - ANSWER-Identifying the
assumptions

17) An organization studies the strategies of its competitors closely. At the current
stage, it studies factors such as geographic location, characteristics of business model,

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