,Test Bank For Consumer Behavior 8th Edition
Chapter 1. Understanding Consumer Behavior.
Chapter 1. Understanding Consumer Behavior.
1. Consumer behavior is the totality of consumers' decisions with
respect to the acquisition, consumption, and disposition of goods,
services, activities, experiences, people, and ideas by human decision-
making units over time.
*a. True
b. False
2. Consumer behavior reflects more than the way that a product is
acquired by a single person at any one point in time.
*a. True
b. False
3. Buying represents one type of acquisition behavior.
*a. True
b. False
4. Usage is at the core of consumer behavior.
*a. True
b. False
5. Disposition is the process by which a consumer uses an offering.
a. True
*b. False
6. The many factors that affect acquisition, usage, and disposition
decisions are classified into four broad domains: the psychological
core, the process of making decisions, the consumer's culture, and
consumer behavior outcomes and issues.
*a. True
b. False
7. Before consumers can make decisions, they must have some source of
knowledge or information upon which to base their decisions.
*a. True
b. False
8. Culture refers to the typical or expected behaviors, norms, and
ideas that characterize a group of people.
1
,Test Bank For Consumer Behavior 8th Edition
Chapter 1. Understanding Consumer Behavior.
*a. True
b. False
9. One reason marketing managers study consumer behavior is to create
public awareness of inappropriate practices.
a. True
*b. False
10. Marketing managers need to understand consumer behavior to protect
consumers from unfair, unsafe, or inappropriate marketing practices.
a. True
*b. False
11. Research indicates that consumers find it difficult to understand
the differences between brands when they view a chart, matrix, or grid
comparing brands and their attributes.
a. True
*b. False
12. A brand name is better remembered when placed in an ad that has
interesting and unrelated visuals.
a. True
*b. False
13. An offering is a product, service, activity, experience, or idea:
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
*d. made available by a marketing organization to consumers.
e. that is in the marketplace but not yet accepted by consumers.
14. The process by which a consumer comes to own or experience an offering is known as
_____.
a. usage
b. disposition
2
, Test Bank For Consumer Behavior 8th Edition
Chapter 1. Understanding Consumer Behavior.
c. comprehension
*d. acquisition
e. perception
15. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a role in
acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines
are close.
*c. Ways of obtaining goods and services include renting, leasing, trading, and sharing.
d. Disposition represents one type of acquisition behavior.
e. Acquisition behavior of one customer is not linked with disposition behavior of
another customer.
16. Candice runs a small café. At the end of the day, she recycles all paper and plastic. In the
context of consumer behavior, this is an example of _____.
a. preattentive processing
b. purchase behavior
c. acquiring behavior
*d. disposition behavior
e. usage behavior
17. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of consumers.
c. It is related to how consumers make acquisition decisions rather than disposition
decisions.
d. It deals with the purchase of tangible goods but not services.
*e. It can affect decisions about managing debt.
3
Chapter 1. Understanding Consumer Behavior.
Chapter 1. Understanding Consumer Behavior.
1. Consumer behavior is the totality of consumers' decisions with
respect to the acquisition, consumption, and disposition of goods,
services, activities, experiences, people, and ideas by human decision-
making units over time.
*a. True
b. False
2. Consumer behavior reflects more than the way that a product is
acquired by a single person at any one point in time.
*a. True
b. False
3. Buying represents one type of acquisition behavior.
*a. True
b. False
4. Usage is at the core of consumer behavior.
*a. True
b. False
5. Disposition is the process by which a consumer uses an offering.
a. True
*b. False
6. The many factors that affect acquisition, usage, and disposition
decisions are classified into four broad domains: the psychological
core, the process of making decisions, the consumer's culture, and
consumer behavior outcomes and issues.
*a. True
b. False
7. Before consumers can make decisions, they must have some source of
knowledge or information upon which to base their decisions.
*a. True
b. False
8. Culture refers to the typical or expected behaviors, norms, and
ideas that characterize a group of people.
1
,Test Bank For Consumer Behavior 8th Edition
Chapter 1. Understanding Consumer Behavior.
*a. True
b. False
9. One reason marketing managers study consumer behavior is to create
public awareness of inappropriate practices.
a. True
*b. False
10. Marketing managers need to understand consumer behavior to protect
consumers from unfair, unsafe, or inappropriate marketing practices.
a. True
*b. False
11. Research indicates that consumers find it difficult to understand
the differences between brands when they view a chart, matrix, or grid
comparing brands and their attributes.
a. True
*b. False
12. A brand name is better remembered when placed in an ad that has
interesting and unrelated visuals.
a. True
*b. False
13. An offering is a product, service, activity, experience, or idea:
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
*d. made available by a marketing organization to consumers.
e. that is in the marketplace but not yet accepted by consumers.
14. The process by which a consumer comes to own or experience an offering is known as
_____.
a. usage
b. disposition
2
, Test Bank For Consumer Behavior 8th Edition
Chapter 1. Understanding Consumer Behavior.
c. comprehension
*d. acquisition
e. perception
15. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a role in
acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines
are close.
*c. Ways of obtaining goods and services include renting, leasing, trading, and sharing.
d. Disposition represents one type of acquisition behavior.
e. Acquisition behavior of one customer is not linked with disposition behavior of
another customer.
16. Candice runs a small café. At the end of the day, she recycles all paper and plastic. In the
context of consumer behavior, this is an example of _____.
a. preattentive processing
b. purchase behavior
c. acquiring behavior
*d. disposition behavior
e. usage behavior
17. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of consumers.
c. It is related to how consumers make acquisition decisions rather than disposition
decisions.
d. It deals with the purchase of tangible goods but not services.
*e. It can affect decisions about managing debt.
3
