DPR3705
ASSIGNMENT 2 (SEMESTER 2)
DUE DATE: 27 September 2024
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than September 2024. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
ACTIVITY 1
3.1 Definition of Strategic Change (2)
ANSWER:
Strategic change refers to the process of altering the direction of an organization to align with its
long-term goals, market dynamics, or external factors. It involves modifying the organization's
strategies, structure, or operations to achieve sustainable competitive advantage and adaptability
in the changing business environment.
3.2 Barriers to the Implementation of a Corporate Communication Strategy (Ehlers and Lazenby)
(14)
ANSWER:
1. Lack of Leadership Support: Effective communication strategies require strong leadership.
Without commitment from top management, the strategy may not receive the necessary
resources or visibility.
ASSIGNMENT 2 (SEMESTER 2)
DUE DATE: 27 September 2024
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than September 2024. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
ACTIVITY 1
3.1 Definition of Strategic Change (2)
ANSWER:
Strategic change refers to the process of altering the direction of an organization to align with its
long-term goals, market dynamics, or external factors. It involves modifying the organization's
strategies, structure, or operations to achieve sustainable competitive advantage and adaptability
in the changing business environment.
3.2 Barriers to the Implementation of a Corporate Communication Strategy (Ehlers and Lazenby)
(14)
ANSWER:
1. Lack of Leadership Support: Effective communication strategies require strong leadership.
Without commitment from top management, the strategy may not receive the necessary
resources or visibility.
