[100% Correct]
4 p's *Ans* price, product, promotion and place
annual reports *Ans* results from the previous year
areas of the company *Ans* research and development, marketing, production, finance
average case assumes *Ans* the current growth continues into the future indefinitely
balanced scorecard assesses 4 categories *Ans* 1. financial
2. internal business process
3. customer
4. learning and growth
best case assumes *Ans* a higher growth rate
book value *Ans* equity divided by shares outstanding
broad cost leader strategy *Ans* maintains a presence in both segments. low priced products with
solid value
broad differentiation strategy *Ans* maintains a presence in both segments, products with excellent
design, high awareness and easy accesibility, premium products for the industry
Capital can be acquired through: *Ans* current debt, stock issues, bond issues, profits
, cost leader with product lifecycle focus *Ans* competitive advantage on the basis of price to reap
sales, reliable products for mainstream customers
differentiation with product lifecycles *Ans* distinguishes products with excellent design, high
awareness, easy accessibility, above average pricing, premium products (brand name)
Finance department is concerned with *Ans* 1. acquiring capital
2. establish a dividend policy
3. setting accounts payable and accounts receivable policy
4. drive a good financial structure
5. selecting and monitoring performance measures
for each product, the production department *Ans* schedules number of units to manufacture, and
changes capacity and automation
Foundation fast track *Ans* an industry report that has key info about your company and your
competitors
healthy margin *Ans* difference between a products manufacturing cost and its price
High Tech priority *Ans* 1. Ideal Position Pfmn 7.4 Size 12.6 33%
2. Age Ideal Age = 0.0 29%
3. Price $25.00 - 45.00 25%
4. Reliability MTBF 17000-23000
high tech segment circles move at what rate on the perceptual map every year? *Ans* 1
human resources module adresses these areas: *Ans* 1. complement
2. caliber
3. training