Business A level case study examples
questions and answers.
Understanding different business forms - Correct Answer NHS/Network Rail are examples of large
businesses in the public sector, who provide services for people
Examples of elastic PED (sensitive to price change) - Correct Answer Twirl bar/Hovis bread/Sunday
express
Examples of inelastic PED (insensitive to price change) - Correct Answer The tobacco industry
Boston matrix - Correct Answer Apple
Star - I phone
Cash cow - App store
Problem child - Apple watch
Dog - I pod range
Penetration pricing - Correct Answer setting a low initial price on a new product to appeal immediately
to the mass market for example IKEA in China
Price skimming - Correct Answer a pricing policy whereby a firm charges a high introductory price, often
coupled with heavy promotion e.g. commonly used in the electronics industry for example Apple
Multi-channel distribution - Correct Answer Over 510 retail stores worldwide
Online stores
Retail partners/distributor's e.g. Curry's PC world
Businesses not using e-commerce - Correct Answer Primark - Cannot remain a competitive advantage
with low selling prices if they used e-commerce as it would require a large investment
, Importance of high quality (focused differentiation according to Porter) - Correct Answer Steveston Pizza
company (Vancouver, Canada) - sells a pizza for $850 featuring premium quality ingredients such as
smoked salmon, caviar and other exotic seafood
Costs of poor quality - Correct Answer Alton Towers - roller-coaster crash in 2015, resulted in a cost of
over £40 million due to heavy compensation claims and repair costs as well as lower customer visits
Corporate objectives and strategy - Correct Answer Tesla - Mission and vision statements
Mission: To accelerate the world's transition to sustainable energy
Vision: To create the world's most compelling car of the 21st century by driving the worlds transition to
electric vehicles
SWOT analysis - Correct Answer Amazon
Strengths - Retail market place, Amazon prime and AWS cloud
Weaknesses - 'Last mile' costs
Opportunities - Ring/Zoox acquisitions
Threats - Microsoft azure (competitor of AWS cloud)
Social and legal factors (HRM) - Correct Answer Apple in China (2012)
43% of workers reported experiencing or witnessing an accident at the three investigated plants
Several employee suicides and an explosion that killed three employees in 2011 (Maslow's hierachy of
needs)
Economic change - Correct Answer Increase in fuel prices
From January 2021 to February 2022, fuel prices per barrel increased from £55 to £102
Corporate Social Responsibility/Elikington's Triple Bottom line - Correct Answer Coca Cola
"A world without waste", with the aim of collecting and recycling every bottle making their packaging
100% recyclable.
All water used in the creation of their drinks to go back to the environment to reduce waste and aim to
reduce carbon footprint by 25% by 2030.
questions and answers.
Understanding different business forms - Correct Answer NHS/Network Rail are examples of large
businesses in the public sector, who provide services for people
Examples of elastic PED (sensitive to price change) - Correct Answer Twirl bar/Hovis bread/Sunday
express
Examples of inelastic PED (insensitive to price change) - Correct Answer The tobacco industry
Boston matrix - Correct Answer Apple
Star - I phone
Cash cow - App store
Problem child - Apple watch
Dog - I pod range
Penetration pricing - Correct Answer setting a low initial price on a new product to appeal immediately
to the mass market for example IKEA in China
Price skimming - Correct Answer a pricing policy whereby a firm charges a high introductory price, often
coupled with heavy promotion e.g. commonly used in the electronics industry for example Apple
Multi-channel distribution - Correct Answer Over 510 retail stores worldwide
Online stores
Retail partners/distributor's e.g. Curry's PC world
Businesses not using e-commerce - Correct Answer Primark - Cannot remain a competitive advantage
with low selling prices if they used e-commerce as it would require a large investment
, Importance of high quality (focused differentiation according to Porter) - Correct Answer Steveston Pizza
company (Vancouver, Canada) - sells a pizza for $850 featuring premium quality ingredients such as
smoked salmon, caviar and other exotic seafood
Costs of poor quality - Correct Answer Alton Towers - roller-coaster crash in 2015, resulted in a cost of
over £40 million due to heavy compensation claims and repair costs as well as lower customer visits
Corporate objectives and strategy - Correct Answer Tesla - Mission and vision statements
Mission: To accelerate the world's transition to sustainable energy
Vision: To create the world's most compelling car of the 21st century by driving the worlds transition to
electric vehicles
SWOT analysis - Correct Answer Amazon
Strengths - Retail market place, Amazon prime and AWS cloud
Weaknesses - 'Last mile' costs
Opportunities - Ring/Zoox acquisitions
Threats - Microsoft azure (competitor of AWS cloud)
Social and legal factors (HRM) - Correct Answer Apple in China (2012)
43% of workers reported experiencing or witnessing an accident at the three investigated plants
Several employee suicides and an explosion that killed three employees in 2011 (Maslow's hierachy of
needs)
Economic change - Correct Answer Increase in fuel prices
From January 2021 to February 2022, fuel prices per barrel increased from £55 to £102
Corporate Social Responsibility/Elikington's Triple Bottom line - Correct Answer Coca Cola
"A world without waste", with the aim of collecting and recycling every bottle making their packaging
100% recyclable.
All water used in the creation of their drinks to go back to the environment to reduce waste and aim to
reduce carbon footprint by 25% by 2030.
