GOOGLE SEARCH ADS ASSESSMENT
LATEST 2024 FORM A REAL EXAM
QUESTIONS AND CORRECT ANSWERS
(ALL ARE CORRECT) A GRADE
Google's Audience solutions can tell the difference between interest and intent. Being
able to identify groups that are in-market for your products and services is extremely
valuable because it allows you to reach people when they're in the mindset to buy. This
can result in a higher ROI than reaching customers that are only generally interested. -
Answer-in-market audiences
What can the Performance Planner recommend?
A. Applying bid adjustments to specific locations
B. Including or excluding "Google search partners"
C. Using "Target impression share" as an automated bid strategy
D. Campaign-level Target CPA (cost-per-acquisition) - Answer-D. Campaign-level
Target CPA (cost-per-acquisition)
Why should your business use Performance Planner?
A. It makes recommendations that are validated using machine learning.
B. It helps businesses determine a go-to-market strategy.
C. It validates budgets against other vendors in the same market.
D. It is the only ad budgeting software on the market. - Answer-A. It makes
recommendations that are validated using machine learning.
Francis tries to explain to his boss the benefits of using automated bidding. Match these
aspects of automated bidding with the benefits they serve:
Aspects
- Machine learning
- Auction-time bidding
- Depth of signals used and cross analysis
- Time saved
Benefits
- Algorithmically helps set the appropriate bid for each and every auction
- Integrates a large variety of signals and considers new ones to evaluate user intent
- Tailors bids to each user's unique context, using relevant signals present at auction
time
- Alleviates the strain on marketing resources by automating more manual tasks -
Answer-1. Auction-time bidding --> Tailors bids to each user's unique context, using
relevant signals present at auction time
2. Depth of signals used and cross analysis --> Integrates a large variety of signals and
considers new ones to evaluate user intent
, 3. Machine learning --> Algorithmically helps set the appropriate bid for each and every
auction
4. Time Saved --> alleviates the strain on marketing resources by automating more
manual tasks
Which two Google Search campaign settings can be configured to reach more specific
customers? (Choose two.)
1. Web browser
2. Device type
3. Budget type
4. Location
5. Budget - Answer-location, device type
Lola is in the process of selecting a campaign type to suit her business objectives. Why
is it important that she consider business objectives before choosing her campaign
type?
A. The campaign type chosen will determine where her ads appear and the format of
those ads.
B. Google Ads will automatically create ad messaging based on the campaign type she
chooses.
C. Certain campaign types will only serve ads during particular times of the day and
week.
D. Different campaign types have different minimum and maximum budget
requirements. - Answer-A. The campaign type chosen will determine where her ads
appear and the format of those ads.
_____ can help you increase the reach of your Search campaigns. Instead of creating
an ad for each page on your site and adding keywords for each of those ads, _____
uses Google's understanding of your site to customize and target your ads - Answer-
dynamic search ads
With Dynamic Search Ads, what does the advertiser provide?
A. A list of search terms
B. A headline
C. A list of web pages
D. A machine-learning algorithm - Answer-C. A list of web pages
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an
auction have bids of $2.50 and $2.How much would Jim pay for the first spot in the
auction?
A. $4.50
B. $5
C. $2.51
D. $2.50 - Answer-C. $2.51
How many ads should be implemented per ad group?
LATEST 2024 FORM A REAL EXAM
QUESTIONS AND CORRECT ANSWERS
(ALL ARE CORRECT) A GRADE
Google's Audience solutions can tell the difference between interest and intent. Being
able to identify groups that are in-market for your products and services is extremely
valuable because it allows you to reach people when they're in the mindset to buy. This
can result in a higher ROI than reaching customers that are only generally interested. -
Answer-in-market audiences
What can the Performance Planner recommend?
A. Applying bid adjustments to specific locations
B. Including or excluding "Google search partners"
C. Using "Target impression share" as an automated bid strategy
D. Campaign-level Target CPA (cost-per-acquisition) - Answer-D. Campaign-level
Target CPA (cost-per-acquisition)
Why should your business use Performance Planner?
A. It makes recommendations that are validated using machine learning.
B. It helps businesses determine a go-to-market strategy.
C. It validates budgets against other vendors in the same market.
D. It is the only ad budgeting software on the market. - Answer-A. It makes
recommendations that are validated using machine learning.
Francis tries to explain to his boss the benefits of using automated bidding. Match these
aspects of automated bidding with the benefits they serve:
Aspects
- Machine learning
- Auction-time bidding
- Depth of signals used and cross analysis
- Time saved
Benefits
- Algorithmically helps set the appropriate bid for each and every auction
- Integrates a large variety of signals and considers new ones to evaluate user intent
- Tailors bids to each user's unique context, using relevant signals present at auction
time
- Alleviates the strain on marketing resources by automating more manual tasks -
Answer-1. Auction-time bidding --> Tailors bids to each user's unique context, using
relevant signals present at auction time
2. Depth of signals used and cross analysis --> Integrates a large variety of signals and
considers new ones to evaluate user intent
, 3. Machine learning --> Algorithmically helps set the appropriate bid for each and every
auction
4. Time Saved --> alleviates the strain on marketing resources by automating more
manual tasks
Which two Google Search campaign settings can be configured to reach more specific
customers? (Choose two.)
1. Web browser
2. Device type
3. Budget type
4. Location
5. Budget - Answer-location, device type
Lola is in the process of selecting a campaign type to suit her business objectives. Why
is it important that she consider business objectives before choosing her campaign
type?
A. The campaign type chosen will determine where her ads appear and the format of
those ads.
B. Google Ads will automatically create ad messaging based on the campaign type she
chooses.
C. Certain campaign types will only serve ads during particular times of the day and
week.
D. Different campaign types have different minimum and maximum budget
requirements. - Answer-A. The campaign type chosen will determine where her ads
appear and the format of those ads.
_____ can help you increase the reach of your Search campaigns. Instead of creating
an ad for each page on your site and adding keywords for each of those ads, _____
uses Google's understanding of your site to customize and target your ads - Answer-
dynamic search ads
With Dynamic Search Ads, what does the advertiser provide?
A. A list of search terms
B. A headline
C. A list of web pages
D. A machine-learning algorithm - Answer-C. A list of web pages
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an
auction have bids of $2.50 and $2.How much would Jim pay for the first spot in the
auction?
A. $4.50
B. $5
C. $2.51
D. $2.50 - Answer-C. $2.51
How many ads should be implemented per ad group?
