ABA #4 Exam Practice Questions and Answers

ABA #4 Exam Practice Questions and Answers We just had that big news story that was very positive coverage for us, but paying for advertising allows us to_______ which is a big advantage over any PR. - Answer️️ -Have control over the messaging Sales promotion - Answer️️ -Get a free reusable bag with your purchase of a product. advertising - Answer️️ -A commercial for a new product on the radio. PR - Answer️️ -A company sponsors a high school baseball team to go to a tournament and is mentioned in a newspaper article about their sponsorship. I'm very excited to see what we can come up with. First, let's talk basics: what are the key objectives an advertising campaign can have? - Answer️️ --Inform -persuade -remind Step 1 - Answer️️ -Identify target audience Step 2 - Answer️️ -Define advertising objectives Step 3 - Answer️️ -Create advertisements ©SOPHIABENNETT_2024/2025 EXAM SERIES Monday, September 2, 2024 9:52 AM Page | 2 Step 4 - Answer️️ -Choose media to deliver the advertisements Step 5 - Answer️️ -Measure the effectiveness of the advertising (Your name) what else stands out to you when looking at this data? - Answer️️ -Sales drop off dramatically after the age of 45. Of course. So looking at this data, what can we infer? - Answer️️ -Our largest purchasers are 32 to 45 years old, and our target audience of 4 to 8 year old children are mostly seeing advertisements on television. (Your name)you're aware of our product life cycle, and we've discussed the goal of the campaign, which is to grow our share of the peak back-to-school sales season. Which type of advertising would be best for us to use? - Answer️️ -???Reminder Advertising (wasn't given full credit??) Why do you think MARKit! should use a "reminder" strategy? - Answer️️ -Because MARKit! is a well-established company, and the customers want to see a reminder during the peak buying season. Now that we know our target audience and have defined our goals and ©SOPHIABENNETT_2024/2025 EXAM SERIES Monday, September 2, 2024 9:52 AM Page | 3 objectives, let's develop a campaign that will achieve them.Do you think that the MARKit! customers would like an "emotional" or "rational" appeal strategy? (Choose an image response on the right Submit) - Answer️️ -???Rational Appeal: Washable, durable, non-toxic, and a good price.(wasn't given full credit??) Looking at the data, what TWO advertising media platforms would be the