AIPMM
Certified Product Marketing Manager
READINESS EXAM GUIDE
Q&S
©2024/2025
,1. During the introduction stage of a product's life cycle,
which marketing strategy should be prioritized?
a) Price promotions
b) Customer education
c) Market segmentation
d) Distribution channels
Correct Answer: b) Customer education
2. What is a key objective in the growth stage of the product
life cycle?
a) Maximizing profit
b) Increasing market share
c) Reducing costs
d) Expanding distribution
Correct Answer: b) Increasing market share
3. In the maturity stage of the product life cycle, a company
should focus on:
a) Product differentiation
b) Market penetration
c) Product development
d) Market development
Correct Answer: a) Product differentiation
4. When a product reaches the decline stage, what is the
most viable strategy?
a) Increase advertising
b) Reduce price
c) Harvesting
d) Product innovation
©2024/2025
, Correct Answer: c) Harvesting
5. Which of the following is crucial for creating an effective
marketing plan?
a) Competitive analysis
b) Product features
c) Sales tactics
d) Pricing strategies
Correct Answer: a) Competitive analysis
6. A marketing budget should be developed based on:
a) Past sales
b) Competitor spending
c) Marketing objectives
d) Product lifecycle stage
Correct Answer: c) Marketing objectives
7. The primary goal of marketing deliverables is to:
a) Inform stakeholders
b) Generate leads
c) Increase brand awareness
d) Support the sales team
Correct Answer: b) Generate leads
8. A successful marketing campaign should:
a) Focus on product features
b) Target a broad audience
c) Align with company values
d) Utilize multiple media channels
Correct Answer: c) Align with company values
9. Customer acquisition can be best increased through:
a) Discounts and offers
©2024/2025
Certified Product Marketing Manager
READINESS EXAM GUIDE
Q&S
©2024/2025
,1. During the introduction stage of a product's life cycle,
which marketing strategy should be prioritized?
a) Price promotions
b) Customer education
c) Market segmentation
d) Distribution channels
Correct Answer: b) Customer education
2. What is a key objective in the growth stage of the product
life cycle?
a) Maximizing profit
b) Increasing market share
c) Reducing costs
d) Expanding distribution
Correct Answer: b) Increasing market share
3. In the maturity stage of the product life cycle, a company
should focus on:
a) Product differentiation
b) Market penetration
c) Product development
d) Market development
Correct Answer: a) Product differentiation
4. When a product reaches the decline stage, what is the
most viable strategy?
a) Increase advertising
b) Reduce price
c) Harvesting
d) Product innovation
©2024/2025
, Correct Answer: c) Harvesting
5. Which of the following is crucial for creating an effective
marketing plan?
a) Competitive analysis
b) Product features
c) Sales tactics
d) Pricing strategies
Correct Answer: a) Competitive analysis
6. A marketing budget should be developed based on:
a) Past sales
b) Competitor spending
c) Marketing objectives
d) Product lifecycle stage
Correct Answer: c) Marketing objectives
7. The primary goal of marketing deliverables is to:
a) Inform stakeholders
b) Generate leads
c) Increase brand awareness
d) Support the sales team
Correct Answer: b) Generate leads
8. A successful marketing campaign should:
a) Focus on product features
b) Target a broad audience
c) Align with company values
d) Utilize multiple media channels
Correct Answer: c) Align with company values
9. Customer acquisition can be best increased through:
a) Discounts and offers
©2024/2025
