MANA 3325 - Chapter 9
Reasons for not having a Web site: - correct answer ✔✔1)It is not necessary (27%).
2)It is too difficult to create and maintain (19%).
3)It is too costly to operate (12%).
Factors Essential to E-Commerce Success - correct answer ✔✔1) Acquiring customers
2)Optimizing conversions
3) Maximizing Web site performance
4)Ensuring a positive user experience
5)Retaining customers
6)Using Web analytics as part of a cycle of continuous improvement
Ten Myths of E-Commerce - correct answer ✔✔Myth 1 - If I launch a site, customers will flock to it.
Myth 2 - Online customers are easy to please.
Myth 3 - Making money on the Web is easy.
Myth 4 - Privacy is not an important issue.
Myth 5 - I don't need a strategy to sell online.
Myth 6 - The most important part of an e-commerce effort is technology.
Myth 7 - Customer service is not important.
Myth 8 - Flashy Web sites are better than simple ones.
Myth 9 - It's what's up front that counts.
Myth 10 - My business doesn't need a Web site.
Trustee Privacy Index study: - correct answer ✔✔- 89% of U.S. adults worry about privacy online and
avoid doing business with companies they believe do not protect their privacy online.
- 17% of online shoppers have abandoned their shopping carts because of security concerns.
, An online strategy is critical to success - correct answer ✔✔- Define the target audience
- Understand customers' needs and wants
- Create a strategy to set your site apart from others
Virtual order fulfillment: - correct answer ✔✔A fulfillment strategy in which a company forwards
customers' orders to a wholesaler or distributor who then ships the product to the customer with the
online merchant's label on it.
multichannel approach - correct answer ✔✔Meet customers wherever they want to do business with a
personalized shopping experience similar to a that of a brick-and-mortar store experience.
Strategies for E-Success - correct answer ✔✔1)Focus on a market niche.
2)Develop a community.
3)Listen to your customers and act on what you hear.
4)Attract visitors by giving away "freebies."
5)Sell the "experience."
6)Make creative use of e-mail, but avoid becoming a "spammer."
7)Make sure your Web site says "credibility."
8)Go mobile.
9)Promote your Web site online and offline.
10)Use social media tools to attract and retain customers.
11)Develop an effective search engine optimization (S E O) strategy.
Building Web Site Credibility - correct answer ✔✔1)Allow visitors to verify easily the accuracy of the
information on your site.
2)Show that there are real people behind your site.
3)Emphasize the skills, experience, and knowledge of the people in your company.
4)Show that honest, trustworthy people stand behind your site.
5)Make it easy for customers to contact you.
6)Make sure your site has a professional look.
Reasons for not having a Web site: - correct answer ✔✔1)It is not necessary (27%).
2)It is too difficult to create and maintain (19%).
3)It is too costly to operate (12%).
Factors Essential to E-Commerce Success - correct answer ✔✔1) Acquiring customers
2)Optimizing conversions
3) Maximizing Web site performance
4)Ensuring a positive user experience
5)Retaining customers
6)Using Web analytics as part of a cycle of continuous improvement
Ten Myths of E-Commerce - correct answer ✔✔Myth 1 - If I launch a site, customers will flock to it.
Myth 2 - Online customers are easy to please.
Myth 3 - Making money on the Web is easy.
Myth 4 - Privacy is not an important issue.
Myth 5 - I don't need a strategy to sell online.
Myth 6 - The most important part of an e-commerce effort is technology.
Myth 7 - Customer service is not important.
Myth 8 - Flashy Web sites are better than simple ones.
Myth 9 - It's what's up front that counts.
Myth 10 - My business doesn't need a Web site.
Trustee Privacy Index study: - correct answer ✔✔- 89% of U.S. adults worry about privacy online and
avoid doing business with companies they believe do not protect their privacy online.
- 17% of online shoppers have abandoned their shopping carts because of security concerns.
, An online strategy is critical to success - correct answer ✔✔- Define the target audience
- Understand customers' needs and wants
- Create a strategy to set your site apart from others
Virtual order fulfillment: - correct answer ✔✔A fulfillment strategy in which a company forwards
customers' orders to a wholesaler or distributor who then ships the product to the customer with the
online merchant's label on it.
multichannel approach - correct answer ✔✔Meet customers wherever they want to do business with a
personalized shopping experience similar to a that of a brick-and-mortar store experience.
Strategies for E-Success - correct answer ✔✔1)Focus on a market niche.
2)Develop a community.
3)Listen to your customers and act on what you hear.
4)Attract visitors by giving away "freebies."
5)Sell the "experience."
6)Make creative use of e-mail, but avoid becoming a "spammer."
7)Make sure your Web site says "credibility."
8)Go mobile.
9)Promote your Web site online and offline.
10)Use social media tools to attract and retain customers.
11)Develop an effective search engine optimization (S E O) strategy.
Building Web Site Credibility - correct answer ✔✔1)Allow visitors to verify easily the accuracy of the
information on your site.
2)Show that there are real people behind your site.
3)Emphasize the skills, experience, and knowledge of the people in your company.
4)Show that honest, trustworthy people stand behind your site.
5)Make it easy for customers to contact you.
6)Make sure your site has a professional look.
