(WGU D175) MKTG 3850 Consumer Behavior - FA Review

D175 MKTG 3850



Consumer Behavior




FINAL ASSESSMENT REVIEW




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,1. Multiple Choice: Which theory suggests that consumer behavior
is influenced by a complex interplay of conscious and unconscious
motives?
- A) Behavioral Economics Theory
- B) Psychoanalytic Theory
- C) Trait Theory
- D) Social Cognitive Theory
Correct Answer: B) Psychoanalytic Theory


2. Fill-in-the-Blank: The __________ effect occurs when
consumers change their opinion about a product after being
exposed to a persuasive message.
Correct Answer: Sleeper


3. True/False: The Decision-Making Process always starts with the
recognition of a need.
Correct Answer: True


4. Multiple Response: Which factors can influence consumer
behavior? (Select all that apply)
- A) Cultural
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, - B) Social
- C) Personal
- D) Psychological
Correct Answers: A) Cultural, B) Social, C) Personal, D)
Psychological


5. Multiple Choice: In the context of consumer behavior,
'perceived risk' is most closely associated with which stage of the
Consumer Decision Process?
- A) Problem Recognition
- B) Information Search
- C) Evaluation of Alternatives
- D) Purchase Decision
Correct Answer: C) Evaluation of Alternatives


6. Fill-in-the-Blank: The term 'cognitive dissonance' is used to
describe the feeling of discomfort that results from holding two
conflicting __________.
Correct Answer: beliefs


7. True/False: Family life cycle stages do not impact consumer
buying behavior.

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