Hootsuite Social Marketing Certification
Exam
How many photos will fully populate Twitter media gallery? - -6 tweets with
photos or videos
-How many characters of Twitter bio field appear to customers in search
engine results? - -140 characters
-Where to share branded hashtag for Twitter? - -Bio area
-Twitter Lists can - -Can be public or private
-What is a Twitter list - -a curated group of Twitter accounts
-Profile Picture - -(1) use a logo that people associate with your business
(2) Looks good thumbnail size
(3) logo best choice
-Your Twitter "Likes" tab allows you to: - -curate and display tweets from
others that you have liked and find valuable
-Private Twitter Lists are a great way to - -keep up with competitors'
content without publicly following them.
-On your FB Business page, which feature would you use if you want to
provide your followers with the ability to shop now, sign up, or contact your
organization? - -Call-to-action button
-The FB page moderation feature: - -prevents comments that contain
certain words from being posted.
-Let's you segment your company offerings by target market and are a
great way to focus on different products separately so you can modify
positioning and messaging. - -LinkedIn Showcase Pages
-You should keep the information on your LinkedIn profile fairly sparse so
people are compelled to navigate to your website for more information about
your company. (True/False) - -False
-Instagram allows you to include clickable links in the following area(s): - -
Website Field
, -Instagram doesn't offer many options for formatting your bio within the
app, but there is a workaround for adding line breaks to your bio description
to make it easier to read. What is that workaround? - -Draft your bio using
the notes app on your device, then paste your formatted copy into the bio
field.
-When optimizing your YouTube page, what do you use for grouping
together relevant videos so viewers progress naturally from video to video,
thus generating more views through their session. - -Playlists
-Tools for tactical success. - -upContent, Right Relevance, Buzzsumo,
Flashstock, Hootsuite
-What are two factors to consider when figuring out scheduling of content. -
-Timing and Key Dates
-You should keep your brand voice consistent. (T/F) - -True
-Social media objectives should: - -Adhere to the S.M.A.R.T. framework
-What does S.M.A.R.T. stand for? - -specific, measurable, achievable,
resourced, time-bound
-When pitching your budget to decision makers, focus on conveying two
things: - -(1) demonstrate ROI from the current year, and (2) showcase the
value of the initiatives, campaigns, and goals you have in mind for the
coming year.
-Social media tactics tend to fall into 3 categories: - -paid, owned, earned
-What has become increasingly important because of the decline of organic
views AND because of the overall increase in the volume of content being
published on social channels. - -Paid tactics.
-Brand voice/persona should be developed after your social strategy has
been implemented for 6 months to see what kind of voice/persona occurs
naturally. (True or False) - -False
-What element of a Crisis Management Plan defines the process that should
unfold once an issue or crisis is identified? - -Decision Tree
-What are the 3 R's that help you evaluate advocacy candidates? - -
relevance, reach, and resonance
-In the 3 R's of evaluating advocacy candidates, what does resonance refer
to? - -The level of engagement they have with their audience.
Exam
How many photos will fully populate Twitter media gallery? - -6 tweets with
photos or videos
-How many characters of Twitter bio field appear to customers in search
engine results? - -140 characters
-Where to share branded hashtag for Twitter? - -Bio area
-Twitter Lists can - -Can be public or private
-What is a Twitter list - -a curated group of Twitter accounts
-Profile Picture - -(1) use a logo that people associate with your business
(2) Looks good thumbnail size
(3) logo best choice
-Your Twitter "Likes" tab allows you to: - -curate and display tweets from
others that you have liked and find valuable
-Private Twitter Lists are a great way to - -keep up with competitors'
content without publicly following them.
-On your FB Business page, which feature would you use if you want to
provide your followers with the ability to shop now, sign up, or contact your
organization? - -Call-to-action button
-The FB page moderation feature: - -prevents comments that contain
certain words from being posted.
-Let's you segment your company offerings by target market and are a
great way to focus on different products separately so you can modify
positioning and messaging. - -LinkedIn Showcase Pages
-You should keep the information on your LinkedIn profile fairly sparse so
people are compelled to navigate to your website for more information about
your company. (True/False) - -False
-Instagram allows you to include clickable links in the following area(s): - -
Website Field
, -Instagram doesn't offer many options for formatting your bio within the
app, but there is a workaround for adding line breaks to your bio description
to make it easier to read. What is that workaround? - -Draft your bio using
the notes app on your device, then paste your formatted copy into the bio
field.
-When optimizing your YouTube page, what do you use for grouping
together relevant videos so viewers progress naturally from video to video,
thus generating more views through their session. - -Playlists
-Tools for tactical success. - -upContent, Right Relevance, Buzzsumo,
Flashstock, Hootsuite
-What are two factors to consider when figuring out scheduling of content. -
-Timing and Key Dates
-You should keep your brand voice consistent. (T/F) - -True
-Social media objectives should: - -Adhere to the S.M.A.R.T. framework
-What does S.M.A.R.T. stand for? - -specific, measurable, achievable,
resourced, time-bound
-When pitching your budget to decision makers, focus on conveying two
things: - -(1) demonstrate ROI from the current year, and (2) showcase the
value of the initiatives, campaigns, and goals you have in mind for the
coming year.
-Social media tactics tend to fall into 3 categories: - -paid, owned, earned
-What has become increasingly important because of the decline of organic
views AND because of the overall increase in the volume of content being
published on social channels. - -Paid tactics.
-Brand voice/persona should be developed after your social strategy has
been implemented for 6 months to see what kind of voice/persona occurs
naturally. (True or False) - -False
-What element of a Crisis Management Plan defines the process that should
unfold once an issue or crisis is identified? - -Decision Tree
-What are the 3 R's that help you evaluate advocacy candidates? - -
relevance, reach, and resonance
-In the 3 R's of evaluating advocacy candidates, what does resonance refer
to? - -The level of engagement they have with their audience.
