ABA #4 Questions and Answers New Update 100% Correct. Weightlifting Midterm

Looking at the data, what TWO advertising media platforms would be the best option for us to use out of the following? Materials on the right have been updated » - -TV commercial -YouTube Sales promotion - Get a free reusable bag with your purchase of a product. advertising - A commercial for a new product on the radio. We just had that big news story that was very positive coverage for us, but paying for advertising allows us to_______ which is a big advantage over any PR. - Have control over the messaging PR - A company sponsors a high school baseball team to go to a tournament and is mentioned in a newspaper article about their sponsorship. I'm very excited to see what we can come up with. First, let's talk basics: what are the key objectives an advertising campaign can have? - -Inform -persuade-remind Step 1 - Identify target audience Step 2 - Define advertising objectives Step 3 - Create advertisements Step 4 - Choose media to deliver the advertisements Step 5 - Measure the effectiveness of the advertising (Your name) what else stands out to you when looking at this data? - Sales drop off dramatically after the age of 45. (Your name)you're aware of our product life cycle, and we've discussed the goal of the campaign, which is to grow our share of the peak back-to-school sales season. Which type of advertising would be best for us to use? - ???Reminder Advertising (wasn't given full credit??) Why do you think MARKit! should use a "reminder" strategy? - Because MARKit! is a well-established company, and the customers want tosee a reminder during the peak buying season. Now that we know our target audience and have defined our goals and objectives, let's develop a campaign that will achieve them.Do you think that the MARKit! customers would like an "emotional" or "rational" appeal strategy? (Choose an image response on the right Submit) - ???Rational Appeal: Washable, durable, non-toxic, and a good price.(wasn't given full credit??) Advertising isn't our only tool, however. Why do we often use sales promotions as well? - To stimulate quicker and more frequent purchases of a product (Your name)what sales promotion do you think would be most effective? - Discount for the month leading up to school starting in the fall Since we will be using TV commercials and YouTube advertisements, what are some of the metrics we will use to gauge our success, (your name)? - All the above (engagement,click-through,number of viewes) Looking at the data, what TWO advertising media platforms would be the best option for us to use out of thefollowing? Materials on the right have been updated » - -TV commercial -YouTube