COM3701
ASSIGNMENT 1 2024
SEMESTER 2-ANSWERS
NAME;
, 1|Page
Contents
QUESTION 1.................................................................................................................................................2
1.1 In your own words, explain what marketing management is. (5)......................................................2
D1.2 escribe how you would develop a marketing plan for CuppaJoe’s new ground coffee range. (15...2
Developing a Marketing Plan for CuppaJoe’s New Ground Coffee Range............................................2
QUESTION 2.................................................................................................................................................5
2.1 Define the term “communication campaign”’ by referring to the five primary elements of a
communication campaign. (5).................................................................................................................5
2.2 Identify and discuss five (5) key elements of phase 1 (the assessment phase) that Muddy Feet needs
to address within their communication campaign.......................................................................................6
2.3 Discuss which type(s) of media you think will be most effective in terms of reach, frequency and
impact. Give examples. (5).......................................................................................................................7
Online..................................................................................................................................................8
Offline..................................................................................................................................................8
REFERENCES................................................................................................................................................9
ASSIGNMENT 1 2024
SEMESTER 2-ANSWERS
NAME;
, 1|Page
Contents
QUESTION 1.................................................................................................................................................2
1.1 In your own words, explain what marketing management is. (5)......................................................2
D1.2 escribe how you would develop a marketing plan for CuppaJoe’s new ground coffee range. (15...2
Developing a Marketing Plan for CuppaJoe’s New Ground Coffee Range............................................2
QUESTION 2.................................................................................................................................................5
2.1 Define the term “communication campaign”’ by referring to the five primary elements of a
communication campaign. (5).................................................................................................................5
2.2 Identify and discuss five (5) key elements of phase 1 (the assessment phase) that Muddy Feet needs
to address within their communication campaign.......................................................................................6
2.3 Discuss which type(s) of media you think will be most effective in terms of reach, frequency and
impact. Give examples. (5).......................................................................................................................7
Online..................................................................................................................................................8
Offline..................................................................................................................................................8
REFERENCES................................................................................................................................................9
