CPH Exam Communication
medium - correct answer ✔✔how messaging is shared: sound, print, visuals
channel - correct answer ✔✔how messaging is disseminated: tv, radio, magazine
noise - correct answer ✔✔things that interfere with the message being sent or received
transactional model of communication - correct answer ✔✔source transmit message through channel
with the idea that a receiver will decode it and get specific info
chunking - correct answer ✔✔breaking information into clusters to enhance readability and
interpretation
audience levels - correct answer ✔✔primary: your audience
secondary: people who directly influence your audience
tertiary: people who indirectly influence your audience
evidence-based comms strategy - correct answer ✔✔mass marketing of the message, combined with
free or reduced price health product
core communication strategies - correct answer ✔✔engagement, educational, persuasion, policy
professional communication - correct answer ✔✔nonemergency communication that shares information
with colleagues and other professionals; widely and in many forms, not simplified
medium - correct answer ✔✔how messaging is shared: sound, print, visuals
channel - correct answer ✔✔how messaging is disseminated: tv, radio, magazine
noise - correct answer ✔✔things that interfere with the message being sent or received
transactional model of communication - correct answer ✔✔source transmit message through channel
with the idea that a receiver will decode it and get specific info
chunking - correct answer ✔✔breaking information into clusters to enhance readability and
interpretation
audience levels - correct answer ✔✔primary: your audience
secondary: people who directly influence your audience
tertiary: people who indirectly influence your audience
evidence-based comms strategy - correct answer ✔✔mass marketing of the message, combined with
free or reduced price health product
core communication strategies - correct answer ✔✔engagement, educational, persuasion, policy
professional communication - correct answer ✔✔nonemergency communication that shares information
with colleagues and other professionals; widely and in many forms, not simplified
