CPH- Communication
Messages - correct answer ✔✔encoded pieces of information (thoughts put into words, symbols, etc.)
shared through a medium (sound, print, visuals) and disseminated through a channel (speaking, radio,
social media, etc.)
Transactional Model of Communication - correct answer ✔✔a source transmitting a message through a
channel to a receiver in anticipation of a response
Noise - correct answer ✔✔anything that interferes with the message being transmitted or received
De-coding - correct answer ✔✔interpreting the message
Health communication is concerned with - correct answer ✔✔improving transmission and interpretation
of meaning from 1 party to another
Social Marketing Approach - correct answer ✔✔focuses on the needs and wants of the intended
recipient of the communication
Health communication planning begins once... - correct answer ✔✔epi. findings show that a health
problem exists and that something can be done to lower exposure or risk
NCI health communication process Phase 1 - correct answer ✔✔planning and strategic development-
analysis of the problem, ecological setting, target pops., intervention strategy, partnership mix, define
objective, use the evidence base
Audiences - correct answer ✔✔primary- who you hope will act, secondary- has direct influence over
primary audience, tertiary- has indirect influence over primary audience
Messages - correct answer ✔✔encoded pieces of information (thoughts put into words, symbols, etc.)
shared through a medium (sound, print, visuals) and disseminated through a channel (speaking, radio,
social media, etc.)
Transactional Model of Communication - correct answer ✔✔a source transmitting a message through a
channel to a receiver in anticipation of a response
Noise - correct answer ✔✔anything that interferes with the message being transmitted or received
De-coding - correct answer ✔✔interpreting the message
Health communication is concerned with - correct answer ✔✔improving transmission and interpretation
of meaning from 1 party to another
Social Marketing Approach - correct answer ✔✔focuses on the needs and wants of the intended
recipient of the communication
Health communication planning begins once... - correct answer ✔✔epi. findings show that a health
problem exists and that something can be done to lower exposure or risk
NCI health communication process Phase 1 - correct answer ✔✔planning and strategic development-
analysis of the problem, ecological setting, target pops., intervention strategy, partnership mix, define
objective, use the evidence base
Audiences - correct answer ✔✔primary- who you hope will act, secondary- has direct influence over
primary audience, tertiary- has indirect influence over primary audience
