Chapter 3 Sensation and Perception
Sensation seeing hearingfeelingProcesssenseorgansmakeenviroenergylightsound neuralsignals
Perception howweinterpretsensoryinfo
physicist studyhowbraininterprentsphysicalpropertiesorstimuli
psycho
Hitexample whatpropertiesmakesfoodbitterorsweet
É
howfaintlightcanwesee toneswecanhear
intensityofstimulusdetected50
Absolutethreshold minimum
ofthetime
ble
signaldetectiontheorydetecting
stimulus bearrestedalsobyfatiguemotivationattention
can changes
perception
Alsodetectbarelynoticeablechangeinintensityorstimulus justnoticeableairferenceCina
ErnstWeber 17951878 characteristicor weber'slaw forfivesensesamountorchangeinstimulustomainenadependsonintensitythat
stimulusisist
p resented
issensationalwaysconscious Exampleyou taste
wont salttoalreadysaltydish
a irrerenceorteaspoonor You
wouldindish
an
subliminal
perception unconscious
perceptionosrtimuliIntensityorstimulusbelowabsolutethresholdnotconsciouslyawareofit
JamesVicary 1950s triedtopersuadepeopletobuypopcornbyputtingsubliminalsinmovies
didnotconducttrueexperiment studiesdon'thaveevidenceoraffective
ButEin else
withsomething
workwhenconnected
s
Example subliminal red traitCrisintainer orstituationfactors stayingup
bullcoincide wpersonality late persuasion
Also perceptionhelpswsocial
subliminal inter survival
Exampleseeing
angry andbehavior
facechangesreactions
earlylife
startsinvery
extrasensoryperception ESPorPSI gettinginfoonworldwithout
using 5senses read future
mindsseeing
norealevidence
vision soot
weseeeverythingthroughlightwavesthatarereflectedoreobjects
snakes
amplitude
aint
rood
mugging peaksorwaves
Distancebetween heightoreach
wave
peak
in
colorhueoflight
shortcool warm
colorslong colors
Ihigherbrighter
brightness
eyesconvert electromagneticwaves neuralsignal
nm
Saturation purity the
of light
bluelowsat bluemixedwwhite
satpure
examplehigh
Sensation seeing hearingfeelingProcesssenseorgansmakeenviroenergylightsound neuralsignals
Perception howweinterpretsensoryinfo
physicist studyhowbraininterprentsphysicalpropertiesorstimuli
psycho
Hitexample whatpropertiesmakesfoodbitterorsweet
É
howfaintlightcanwesee toneswecanhear
intensityofstimulusdetected50
Absolutethreshold minimum
ofthetime
ble
signaldetectiontheorydetecting
stimulus bearrestedalsobyfatiguemotivationattention
can changes
perception
Alsodetectbarelynoticeablechangeinintensityorstimulus justnoticeableairferenceCina
ErnstWeber 17951878 characteristicor weber'slaw forfivesensesamountorchangeinstimulustomainenadependsonintensitythat
stimulusisist
p resented
issensationalwaysconscious Exampleyou taste
wont salttoalreadysaltydish
a irrerenceorteaspoonor You
wouldindish
an
subliminal
perception unconscious
perceptionosrtimuliIntensityorstimulusbelowabsolutethresholdnotconsciouslyawareofit
JamesVicary 1950s triedtopersuadepeopletobuypopcornbyputtingsubliminalsinmovies
didnotconducttrueexperiment studiesdon'thaveevidenceoraffective
ButEin else
withsomething
workwhenconnected
s
Example subliminal red traitCrisintainer orstituationfactors stayingup
bullcoincide wpersonality late persuasion
Also perceptionhelpswsocial
subliminal inter survival
Exampleseeing
angry andbehavior
facechangesreactions
earlylife
startsinvery
extrasensoryperception ESPorPSI gettinginfoonworldwithout
using 5senses read future
mindsseeing
norealevidence
vision soot
weseeeverythingthroughlightwavesthatarereflectedoreobjects
snakes
amplitude
aint
rood
mugging peaksorwaves
Distancebetween heightoreach
wave
peak
in
colorhueoflight
shortcool warm
colorslong colors
Ihigherbrighter
brightness
eyesconvert electromagneticwaves neuralsignal
nm
Saturation purity the
of light
bluelowsat bluemixedwwhite
satpure
examplehigh