Social media Practice Test Questions
with Correct Answers
Social media objectives - Answer-Listen and Learn
Build relationships and awareness
Promote products and services
Manage your reputation
Improve customer service
Social Media Objectives - Listen and Learn - Answer-Monitor what is being said about
the brand and competitors. develop a listening strategy.
Social Media Objectives - Build relationships and awareness - Answer-Open dialogues
with stakeholders. Answer customer questions candidly.
Social Media Objectives - Promote products and services - Answer-Get customers
talking about products and services.
Social Media Objectives - Manage your reputation - Answer-Respond to comments and
criticisms. Participate in forums and discussions.
Social Media Objectives - Improve customer service - Answer-Seek out displeased
customers and engage them directly to solve issues.
Social Media Metrics - Answer-Buzz
Interest
Participation
Sentiment Analysis
Interest
Influence
Web Site Metrics
Search Engine Ranks
Buzz - Answer-Volume of consumer-created buzz for a brand based on posts &
impressions, by social channel, by stage in the purchase channel, by season, and by
time of day
Interest - Answer-Number of "likes", fans, followers, friends;growth rate; rate of virality
or pass along; and change in pass alone over time.
, Participation - Answer-Number of comments, ratings, social bookmarks, embeds,
retweets, pins, and time spent with social media platform
Search engine ranks & results - Answer-Increases and decreases on searches and
changes in key words.
Influence - Answer-Media mentions, influences of bloggers reached, 2nd degree reach
based on social graphs
Sentiment analysis - Answer-Positive, Neutral, Negative Sentiment; trends & volume of
sentiment
Web site metrics - Answer-Clicks, click through rates (CTR), percentage of traffic
Jim Sterne - Social Media Metrics
6 categories of social media users - Answer-Creators
Critics
Collectors
Joiners
Spectators
Inactive
Creators - Answer-Those who produce and share online content like blogs, websites,
articles, and videos
24 % functioned as creators
Critics - Answer-Those who post comments, ratings, and reviews of products and
services on blogs and forums.
37% as critics
Collectors - Answer-Those who use RSS feeds to collect information and vote for web
sites.
21% as collectors
Joiners - Answer-Those who maintain a social networking profile and visit other sites
51% joiners
Spectators - Answer-Those who read blogs, listen to podcasts, watch videos, and
generally consume media.
73% spectators
Inactives - Answer-those who do none of these things
social media tools - Answer-Blogs
Microblogs
with Correct Answers
Social media objectives - Answer-Listen and Learn
Build relationships and awareness
Promote products and services
Manage your reputation
Improve customer service
Social Media Objectives - Listen and Learn - Answer-Monitor what is being said about
the brand and competitors. develop a listening strategy.
Social Media Objectives - Build relationships and awareness - Answer-Open dialogues
with stakeholders. Answer customer questions candidly.
Social Media Objectives - Promote products and services - Answer-Get customers
talking about products and services.
Social Media Objectives - Manage your reputation - Answer-Respond to comments and
criticisms. Participate in forums and discussions.
Social Media Objectives - Improve customer service - Answer-Seek out displeased
customers and engage them directly to solve issues.
Social Media Metrics - Answer-Buzz
Interest
Participation
Sentiment Analysis
Interest
Influence
Web Site Metrics
Search Engine Ranks
Buzz - Answer-Volume of consumer-created buzz for a brand based on posts &
impressions, by social channel, by stage in the purchase channel, by season, and by
time of day
Interest - Answer-Number of "likes", fans, followers, friends;growth rate; rate of virality
or pass along; and change in pass alone over time.
, Participation - Answer-Number of comments, ratings, social bookmarks, embeds,
retweets, pins, and time spent with social media platform
Search engine ranks & results - Answer-Increases and decreases on searches and
changes in key words.
Influence - Answer-Media mentions, influences of bloggers reached, 2nd degree reach
based on social graphs
Sentiment analysis - Answer-Positive, Neutral, Negative Sentiment; trends & volume of
sentiment
Web site metrics - Answer-Clicks, click through rates (CTR), percentage of traffic
Jim Sterne - Social Media Metrics
6 categories of social media users - Answer-Creators
Critics
Collectors
Joiners
Spectators
Inactive
Creators - Answer-Those who produce and share online content like blogs, websites,
articles, and videos
24 % functioned as creators
Critics - Answer-Those who post comments, ratings, and reviews of products and
services on blogs and forums.
37% as critics
Collectors - Answer-Those who use RSS feeds to collect information and vote for web
sites.
21% as collectors
Joiners - Answer-Those who maintain a social networking profile and visit other sites
51% joiners
Spectators - Answer-Those who read blogs, listen to podcasts, watch videos, and
generally consume media.
73% spectators
Inactives - Answer-those who do none of these things
social media tools - Answer-Blogs
Microblogs
