NRF CERTIFICATE TEST QUESTIONS
Which of the filling is a term for physical goods that are bought and sold?
A. Sales
B. Products
C. Pricing
D. Services - answer- b. Products
Which of the following is a standard term that describes the audience of retail stores -
that is, the people who will buy things from the stores?
A. Manufacturers
B. Wholesalers
C. Buyers
D. Customers - answer- d. Customers
Which of the following is a term for intangible things, such as providing delivery, that are
sold by retailers?
A. Gifts
B. Training
C. Services
D. Products - answer- c. Services
What kinds of things does a manufacturer produce?
A. Raw material
B. Fossil fuels
C. Services
D. Finished products - answer- d. Finished products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers>
A. Manufacturer
B. Wholesaler
C. Distribution center'
D. Retailer - answer- c. Distribution center
Which of the following is the term for behavior influences that come from a customer's
own needs?
- external commercial cues
- external social cues
- internal physical cues
- retailer cues - answer- internal physical cues
Which of the following is the term for the overall impression gathered from information
that is seen, heard and experienced by customers who encounter a business, its
products and services?
- brand promise
, - positive feeling
- company culture
- company brand - answer- company brand
Which of the following is a term for the unique way that company employees act with
each other and with customers?
- brand promise
- positive feeling
- company culture
- company brand - answer- company culture
As of 2019, roughly how much money do u.s. retailers lose annually due to poor
customer service? - answer- $60-70 billion
After one negative experience, approximately what percentage of people say they will
never do business with that company again? - answer- 50%
Which of the following describes a communicator who is straight to the point
- analytical
- intuitive
- functional
- personal - answer- analytical
Which of the following describes a communicator who wants process, detail, timelines
and well-thought-out plans?
- analytical
- intuitive
- functional
- personal - answer- functional
Which of the following describes a communicator wants to hear about big-picture ideas?
- analytical
- intuitive
- functional
- personal - answer- intuitive
Which of the following describes a communicator who values relationships and
connecting with people - answer- personal
Part of the effective time management is prioritizing tasks. Which of the following is not
a code that you would use when setting priorities?
- do
- delegate
- designate
- delay - answer- designate
Which of the filling is a term for physical goods that are bought and sold?
A. Sales
B. Products
C. Pricing
D. Services - answer- b. Products
Which of the following is a standard term that describes the audience of retail stores -
that is, the people who will buy things from the stores?
A. Manufacturers
B. Wholesalers
C. Buyers
D. Customers - answer- d. Customers
Which of the following is a term for intangible things, such as providing delivery, that are
sold by retailers?
A. Gifts
B. Training
C. Services
D. Products - answer- c. Services
What kinds of things does a manufacturer produce?
A. Raw material
B. Fossil fuels
C. Services
D. Finished products - answer- d. Finished products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers>
A. Manufacturer
B. Wholesaler
C. Distribution center'
D. Retailer - answer- c. Distribution center
Which of the following is the term for behavior influences that come from a customer's
own needs?
- external commercial cues
- external social cues
- internal physical cues
- retailer cues - answer- internal physical cues
Which of the following is the term for the overall impression gathered from information
that is seen, heard and experienced by customers who encounter a business, its
products and services?
- brand promise
, - positive feeling
- company culture
- company brand - answer- company brand
Which of the following is a term for the unique way that company employees act with
each other and with customers?
- brand promise
- positive feeling
- company culture
- company brand - answer- company culture
As of 2019, roughly how much money do u.s. retailers lose annually due to poor
customer service? - answer- $60-70 billion
After one negative experience, approximately what percentage of people say they will
never do business with that company again? - answer- 50%
Which of the following describes a communicator who is straight to the point
- analytical
- intuitive
- functional
- personal - answer- analytical
Which of the following describes a communicator who wants process, detail, timelines
and well-thought-out plans?
- analytical
- intuitive
- functional
- personal - answer- functional
Which of the following describes a communicator wants to hear about big-picture ideas?
- analytical
- intuitive
- functional
- personal - answer- intuitive
Which of the following describes a communicator who values relationships and
connecting with people - answer- personal
Part of the effective time management is prioritizing tasks. Which of the following is not
a code that you would use when setting priorities?
- do
- delegate
- designate
- delay - answer- designate
