LSUS MBA 706 Saleh
Exam 01 Questions
and Complete
Solutions Graded A+
Denning Muriithi [Date] [Course title]
, LSUS MBA 706 Saleh Exam 01
1.The term "PEST" in a strategic perspective refers to Answer: Answer:
Political, Economic, Social, and Technological factors
2.The focus of strategic business decisions includes all of the following
Answer:-
Answer: Establishing long-term goals, Analyzing the organization's
external and internal environments, Making decisions about the
organization's direction and scope
3.The concept of Marketing Myopia is closely related to Answer: Answer: A
narrow definition of one's business
4.A balanced scorecard for measuring success includes the following mea-
sures Answer: Answer: Financial performance, customer knowledge,
internal business processes, learning and growth
5.Which one of the following are the stages in the strategy development
process? Answer: Setting objectives, evaluating strategic options, and
implementing strat- egy
6.The marketing mix, often referred to as the 4 P's, consists of Answer:
Answer: Product, Price, Promotion, Place
7.Business orientations include all of the following Answer: Answer:
Production orientation, sales orientation, market orientation, and
societal orientation
8.The concept of marketing as being too important to be left only to the
marketing department is attributed to Answer: Answer: David Packard
9.What does strategic marketing contribute to business? Answer: It helps
in making major decisions affecting the long-term direction of the
business
10.What does it mean when a company has a sales orientation? Answer:
The company is all about aggressively selling and convincing customers
to buy products
11.The consequence of change can be Answer: Answer: New opportunities
12.What is the purpose of a marketing strategy? Answer: To define core
competencies, understand the external environment, and offer an
integrative approach to deci- sion-making
13.What kind of change can be caused by the impact of competition
or environment? Answer: Evolutionary
14.Which orientation focuses on what a company can already do and
what skills it has to create a new product? Answer: Production
orientation
15.What are the elements of a marketing orientation philosophy? Answer:
Cus- tomer-focused, competitor-focused, marketing integration,
2/
10
Exam 01 Questions
and Complete
Solutions Graded A+
Denning Muriithi [Date] [Course title]
, LSUS MBA 706 Saleh Exam 01
1.The term "PEST" in a strategic perspective refers to Answer: Answer:
Political, Economic, Social, and Technological factors
2.The focus of strategic business decisions includes all of the following
Answer:-
Answer: Establishing long-term goals, Analyzing the organization's
external and internal environments, Making decisions about the
organization's direction and scope
3.The concept of Marketing Myopia is closely related to Answer: Answer: A
narrow definition of one's business
4.A balanced scorecard for measuring success includes the following mea-
sures Answer: Answer: Financial performance, customer knowledge,
internal business processes, learning and growth
5.Which one of the following are the stages in the strategy development
process? Answer: Setting objectives, evaluating strategic options, and
implementing strat- egy
6.The marketing mix, often referred to as the 4 P's, consists of Answer:
Answer: Product, Price, Promotion, Place
7.Business orientations include all of the following Answer: Answer:
Production orientation, sales orientation, market orientation, and
societal orientation
8.The concept of marketing as being too important to be left only to the
marketing department is attributed to Answer: Answer: David Packard
9.What does strategic marketing contribute to business? Answer: It helps
in making major decisions affecting the long-term direction of the
business
10.What does it mean when a company has a sales orientation? Answer:
The company is all about aggressively selling and convincing customers
to buy products
11.The consequence of change can be Answer: Answer: New opportunities
12.What is the purpose of a marketing strategy? Answer: To define core
competencies, understand the external environment, and offer an
integrative approach to deci- sion-making
13.What kind of change can be caused by the impact of competition
or environment? Answer: Evolutionary
14.Which orientation focuses on what a company can already do and
what skills it has to create a new product? Answer: Production
orientation
15.What are the elements of a marketing orientation philosophy? Answer:
Cus- tomer-focused, competitor-focused, marketing integration,
2/
10
