MARKETING AN INTRODUCTION
(ARMSTRONG) CHAPTER 5 WITH A SET
OF 33 QUESTIONS AND CORRECT
ANSWERS RATED A+ 2024/2025
Consumer Buying Process (Five) - ANSWER-Recognition>Info Search>Evaluation of
others> Decision>Post Purchase Behavior.
Consumer Market - ANSWER-All the individuals and households that buy or
acquire goods and services for personal consumption
Consumer Buyer Behavior - ANSWER-The buying behavior of final consumers-
individuals and households that buy goods and services for personal
consumption. Factors: Cultural, social, physiological, and personal.) "Buyer's Black
Box"
Culture - ANSWER-The set of basic values, perceptions, wants, and behaviors
learned by a member of society from family and other important institutions
Subculture - ANSWER-A group of people with shared value systems based on
common life experiences and situations
Cross-Cultural Marketing - ANSWER-Including ethnic themes and cross-cultural
perspectives within a brand's mainstream marking, appealing to consumer
similarities across subcultures rather than differences
, Social Class - ANSWER-Relatively permanent and ordered divisions in a society
whose members share similar values, interests, and behaviors
Group - ANSWER-Two or more people who interact to accomplish individual or
mutual goals
Word-Of-Mouth Influence - ANSWER-The impact of the personal words and
recommendations of trusted friends, associates, and other consumers on buying
behavior
Opinion Leader - ANSWER-A person within a reference group who, because of
special skills, knowledge, personality, or other characteristics, exerts social
influence on others
Online Social Networks - ANSWER-Online social communities-blogs, social
networking web sites, and other online communities-where people socialize or
exchange information and opinions
Lifestyle - ANSWER-A person's pattern of living as expressed in his or her
activities, interests, and opinions
Perception - ANSWER-The process by which people select, organize, and interpret
information to form a meaningful picture of the world
Learning - ANSWER-Changes in an individual's behavior arising from experience
(ARMSTRONG) CHAPTER 5 WITH A SET
OF 33 QUESTIONS AND CORRECT
ANSWERS RATED A+ 2024/2025
Consumer Buying Process (Five) - ANSWER-Recognition>Info Search>Evaluation of
others> Decision>Post Purchase Behavior.
Consumer Market - ANSWER-All the individuals and households that buy or
acquire goods and services for personal consumption
Consumer Buyer Behavior - ANSWER-The buying behavior of final consumers-
individuals and households that buy goods and services for personal
consumption. Factors: Cultural, social, physiological, and personal.) "Buyer's Black
Box"
Culture - ANSWER-The set of basic values, perceptions, wants, and behaviors
learned by a member of society from family and other important institutions
Subculture - ANSWER-A group of people with shared value systems based on
common life experiences and situations
Cross-Cultural Marketing - ANSWER-Including ethnic themes and cross-cultural
perspectives within a brand's mainstream marking, appealing to consumer
similarities across subcultures rather than differences
, Social Class - ANSWER-Relatively permanent and ordered divisions in a society
whose members share similar values, interests, and behaviors
Group - ANSWER-Two or more people who interact to accomplish individual or
mutual goals
Word-Of-Mouth Influence - ANSWER-The impact of the personal words and
recommendations of trusted friends, associates, and other consumers on buying
behavior
Opinion Leader - ANSWER-A person within a reference group who, because of
special skills, knowledge, personality, or other characteristics, exerts social
influence on others
Online Social Networks - ANSWER-Online social communities-blogs, social
networking web sites, and other online communities-where people socialize or
exchange information and opinions
Lifestyle - ANSWER-A person's pattern of living as expressed in his or her
activities, interests, and opinions
Perception - ANSWER-The process by which people select, organize, and interpret
information to form a meaningful picture of the world
Learning - ANSWER-Changes in an individual's behavior arising from experience
