FDM 5 Magazines Exam Questions With Correct Answers.

FDM 5 Magazines Exam Questions With Correct Answers. Some magazines identify companies by name in their picture caption copy only if they are advertisers. Why? - answerto reinforce their advertisers' messages What is the percentage of Americans under the age of 25 who read at least one magazine? - answer96% According to the ad-pull policy, if an advertiser is dissatisfied with an advance review of a magazine's content, what can it do? - answerremove its ads from the magazine What are single-sponsor magazines? - answermagazines that have only one advertiser throughout an entire issue By the 1850s, cheaper printing and growing literacy had fueled expansion of the magazine. What was an additional factor that provided content? - answerthe spread of social movements "In the early 1900s, magazines were the television of their time." What does this mean? - answerMagazines were the dominant advertising medium How did the Postal Act of 1879 contribute to the growth of mass circulation popular magazines? - answerIt allowed magazines to be mailed at a cheap second-class rate. When large social, economic, or technological changes take place in a culture, magazines are often the first medium to reflect this. Why? - answerMagazine publishers can more quickly change titles that are aimed at specific audiences What is it called when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria? - answercontrolled circulation People will sell editions of its magazine that are targeted to the top 10 and 20 largest metropolitan areas. This is an example of - answera split run. What are Slate and Salon examples of? - answerstrictly online magazines Which of the following is true about magazine advertising? - answerAmerican adults trust magazine advertising more than they do television or Internet advertising What are advertorials - answermagazine a