Environmental Communications FINAL Questions and Answers

Advocacy Ans- Persuasion or argument in support of a cause, policy, idea, or set of values Advocacy Campaign Ans- A strategic course of action involving communication that is under-taken for a specific purpose Attitude-Behavior Gap Ans- Although individuals may have favorable attitudes or beliefs about environmental issues, they may not take any action; they behavior, therefore, is disconnected from their attitudes Base Ans- A campaign's core supporters Communication Tasks of a Campaign Ans- 1. To create support or demand for the campaign's objectives 2. To mobilize this support from relevant constituencies to demand accountability 3. To develop a strategy to influence decision makers to deliver on their objectives Critical Rhetoric Ans- The questioning or criticism of a behavior, policy, societal value, or ideology; may also include the articulation of an alternative policy, vision, or ideolog