Strategy: Process, Content, Context - 3rd edition
Multiple-choice questions
Chapter 1: Introduction
Question: 1
According to de Wit & Meyer (2004), which of the_ following aspects is part of the_
strategy process?
A)Strategy implementation
B The_ industry
C The_ purpose of the_ organization
D The_ corporate level
Question: 2
According to De Wit & Meyer (2004), which of the_ following aspects is part of the_
strategy content?
A)The_ industry
B The_ corporate level
C The_ purpose of the_ organization
D Strategy implementation
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Question: 3
According to De Wit & Meyer (2004), what is NOT a part of the_ strategy process?
A)Thinking
B Changing
C Forming
D Reflecting
Question: 4
According to De Wit & Meyer (2004), what is NOT a distinguished context of strategy?
A)Organizational context
B Business context
C Industry context
D International context
Question: 5
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which
of the_ following tensions is most relevant for the_ organizational context?
A)Compliance vs. choice
B Control vs. chaos
C Competition vs. cooperation
D Responsiveness vs. synergy
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Question: 6
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which
of the_ following tensions is most relevant for the_ corporate level strategy?
A)Markets vs. resources
B Control vs. chaos
C Competition vs. cooperation
D Responsiveness vs. synergy
Question: 7
De Wit & Meyer (2004) distinguish strategy tensions for several strategy topics. Which
of the_ following tension is most relevant for the_ strategy formation?
A)Logic vs. creativity
B Control vs. chaos
C Deliberateness vs. emergence
D Revolution vs. evolution
Question: 8
De Wit & Meyer (2004) claim to take a dialectical approach. What do the_ authors NOT
mention as an advantage of this approach?
A)Stimulus for bridging
B Stimulus for motivation
C Stimulus for creativity
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D Range of ideas
Question: 9
MTV was the_ first 24-hour music television network in the_ world with a global reach.
Instead of sticking to a globally standardized product, based on a belief in global
convergence, MTV's head of international activities Mr. Roedy has acknowledged the_
need to go local. He wants to adapt MTV's programming to meet national tastes. If
MTV can find a way for reaping the_ advantages of localization, while not losing too
many of the_ benefits of globalization, what would this product of the_ best of both
worlds be called?
A)A synthesis
B A dialectic
C A trade-off
D A pacification
Question: 10
According to De Wit & Meyer (2004), what is the_ strategy tension for the_ network
level of strategy?
A)Profitability vs. responsibility
B Competition vs. cooperation
C Control vs. chaos
D Globalization vs. localization
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