HUBSPOT SOCIAL MEDIA CERTIFICATION EXAM 2024 NEWEST ACTUAL EXAM COMPLETE 150 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+

1 | P a g e HUBSPOT SOCIAL MEDIA CERTIFICATION EXAM 2024 NEWEST ACTUAL EXAM COMPLETE 150 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) /ALREADY GRADED A+ A social media audit will provide you value in all of the following areas EXCEPT: 1. You can determine the best mix of content on the right channels at the right times. 2. You can identify opportunities t o better engage with customers. 3. You can adjust budgets and calculate ROI. 4. You can negotiate rates with a social advertising vendor . - ....ANSWER...You can negotiate rates with a social advertising vendor. The most important thing to keep in mind when measuring social ROI is: 2 | P a g e 1. How much you're paying using ads to achieve social media r esults 2. Accurate tracking of all agency and freelance costs 3. Understanding the lifetime value of your social posts 4. Evangelizing your findings throughout the organization 5. Using the same metric that you use for other channels - ....ANSWER...Using t he same metric that you use for other channels What is an employee advocacy program? 1. A social media program for only senior management professionals to take advantage of 2. A social media program for all employees to take advantage of 3. A social media program for only the employees responsible for social med ia to use - ....ANSWER...A social media program for all employees to take advantage of There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid? 3 | P a g e 1. Pausing marketing emails 2. Sending out promotional sponsored posts and tweets during a crisis 3. Assessing the planned blo gging and campaign schedule for appropriateness 4. Creating a blog post to address the situation as needed - ....ANSWER...Sending out promotional sponsored posts and tweets during a crisis Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience. 1. reparation 2. response 3. recovery - ....ANSWER...Response Why is employee advocacy impor tant to consider as a key area for organizations and brands? 1. Employees are influencers in the field of social media. 4 | P a g e 2. Employees are the deciders of what is important for the company, not senior management. 3. Employees are micro influencers in the ar ena of internal communication. 4. Employees embody company culture and values, so are more trusted than official spokespeople . - ....ANSWER...Employees embody company culture and values, so are more trusted than official spokespeople. Which of the followi ng is NOT a benefit of having a social media strategy? 1. Social media helps you expand your other marketing efforts. 2. Social media helps you attract buyers. 3. Social media helps you send better emails . 4. Social media is a key driver for word -of-mouth marketing. - ....ANSWER...Social media helps you send better emails. True or false? A buyer persona is as important as business objectives when developing a social media strategy. 1. True