UNCC Global Connections Final Exam (Questions + Answers) Solved
"Othering" - Any action by which an individual or group becomes mentally classified in somebody's mind as "not one of us"- excluded 3 broad characterizations of African Americans - Black is Ugly: contrasted against the white ideal of beauty Black is Happy Servant: operates optimally in a subservient role Black is Savage: unable to handle being freed from slavery 3 Functions of Mass Media: Correlation/ Surveillance/ Transmission - Interactions of humans with the environment; put the events in a context that helps people form a picture of what the world is like What is going on in the world around us? Messages sent from generation to generation. 3 Rs of Mass Media - Reinforcement: Occurs when Media perpetuate a myth or supports a particular cultural attitude. Reassurance: When media eases the audience's anxiety about a cultural issue. Resistance: When media challenges a cultural assumption, often by presenting an alternative view. 5 Key Components of Media Literacy - 1. Who created this message? 2. What creative techniques are used to attract my attention? 3. How might different people understand this message differently than me? 4. What values, lifestyles, and points of view are represented in, or omitted from, this message? 5. What is this message being sent? 5 reoccurring stereotypes of African Americans - Tom: socially acceptable negro character; always remains loyal to master Coon: negros who provide amusement- black buffoons Mammy: fat, cantankerous, sweet, jolly black woman- always dark skinnedMulatto: "quadroon and octoroon"- one drop of black blood, tragic ending, sexualized Buck: lusting after white women, militant; wanted by white women; stood up to white man; troublemaker Adaptation - The more we are exposed to media the less satisfied we are with what we consume. We are obsessed with novelty (ex: iphone) Agenda-Setting - The more the media covers a subject or group, the more importance audiences attach to that subject or group. Bella Figura - An Italian Way of Life- literally "the beautiful figure", is an essential philosophy that rules the lives of gli Italiani, yet is a difficult concept for outsiders to comprehend
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