Revenue management exam Questions With Rational Answers

What is the definition of revenue management? - ANSWER-selling the right product for the right price to the right person at the right time through the right distribution channel to maximize revenue What is e-commerce? - ANSWER-involves buying and selling processes supported by electronic means primarily the internet What is e-marketing? - ANSWER-company efforts to communicate about; promote, and sell products and other services over the internet Revenue managers ensure the correct.... - ANSWER-pricing, rates and inventory are displayed daily What are the 4 P's of distribution? - ANSWER-product, price, place, promotion What are distribution channels? - ANSWER-set of independent organizations involved in the process of making a product or service available to the consumer