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Revenue Management Ch2 Strategic Pricing Exam Questions With 100% Complete Solutions
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DOSM - ANSWER-Short for director of sales and marketing. This is the individual responsible for managing the organization's entire sales and marketing effort. Price (noun) - ANSWER-A measure of the value given up (exchanged) by a buyer and a seller in a business transaction. Price (verb) - ANSWER-To establish the value to be given up (exchanged) by a buyer and a seller in a business transaction Two-tiered price - ANSWER-A pricing strategy in which the buyer must pay a price for the ability to make additional purchases Consumer rationality - ANSWER-The tendency to make buying decisions based on the belief that the act is of personal benefit
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