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10 factors for communicating with an official - famililarity, knowledge of issue, knowledge of opposition, establish relationship, integrity, respect their role, respect their staff, willingness to listen, forthright in your position, focus on the long view and big picture 3 domains - communication skills, knowledge or beliefs, cultural and lingusitic factors, public health, healthcare system demands, and contextual factors. 3 R's - reading,writing, and arithmatic advocacy - attempt to influence public opinion that directly affect ppl's lives. individuals can act on their own or be apart of a network. brings an issue up to decision making level Audience segmentation - division of large group of ppl into smaller homogenous groupings based on shared characteristics. for communication Barriers and Challenges in Communicating with Policymakers - trends in legislative arena, social determinants, long view of health,effective methods of communication may also be affected by organizational climate, climate, reliable data channel segmentation - based on personal media preferences and extremly popular Cognitive interviews - qualitative method that asks participants to commment on their own thought proeesses in reference to some stimuli such as a survey. often used in pretesting phase Cognitive research - number of techniques derived from pyschology that help us understand how we process information. Cognitive thinking - ...Communication for Persuasion theory - ... Concept - ideas communicated symbolically or artistically for discussion sometimes referring to something broad or new Consumer generated media - websites created using web 2.0 technologies such as blogs wikis, social networking wtc. aka ugc and ucc


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