AMA PCM MARKETING MANAGEMENT
EXAM 2024/2025 UPDATE
MOST TESTED COMPREHENSIVE QUESTIONS AND
VERIFIED CORRECT ANSWERS GET IT 100% RIGHT
GRADE A+
An approach using ____ analytics utilizes data to make
predictions about future marketing outcomes of interest. -
(correct answer) Predictive
What clearly distinguishes your product from those of the
competition is_____ - (correct answer) Differentiation
Engaging in ethical business practices generally has little impact
on marketing strategy and implementation. - (correct answer)
False
What is one of the four elements of the process cycle for
customer relationship management? - (correct answer)
Customer interaction
,Causal research is useful for identifying characteristics of a
target market or determining how customers use a product. -
(correct answer) True
Super-Mart decides to create its own brand of personal care
products. It enters into an agreement with a large
manufacturer of this type of product to supply Super-Mart with
the products that will carry its newly formed brand's name. This
is an example of ____ branding. - (correct answer) Store
Vertical price-fixing ensures everybody in the channel is
satisfied with their 'cut' of the profits, but the profit boost is
achieved by increased prices to consumers. - (correct answer)
True
Late majority are product followers who are price-sensitive and
risk-averse. - (correct answer) True
Everything else being equal, ___ segmentation might lead a
firm to offer its products based on some anticipated future
payoff from the consumer. - (correct answer) Educational
,Due on consumer spending per capita or industrial purchasing
trends would be identified in the ____ section of a global
market research report. - (correct answer) Economic
___ is a promotion through the use of digital technologies such
as desktops, laptops, tablets, and smartphones that does not
involve a salesperson. - (correct answer) Digital and Social
Media Marketing
A virtual organization is otherwise known as a ___ organization.
- (correct answer) Network
Internal forces such as ___ affect consumer choices. - (correct
answer) Age and attitude
The business market purchase decision process is triggered
when someone inside or outside the company identifies a
need. - (correct answer) False
Of the five dimensions of service quality, empathy means
considering things from a service provider's point of view. -
(correct answer) False
, Informing and educating the target audience about the
product's benefits and features is part of the communication
strategy in the ___ phase of the product life cycle. - (correct
answer) Introduction
The triple bottom line metric is used for measuring the financial
results of the company, but does not take into account equity,
economic or environmental considerations. - (correct answer)
False
One of the biggest challenges marketing managers face in social
media marketing is measuring their social media campaign's
value. - (correct answer) True
Centrum Vitamin's offer to buy a bottle of 100 and get an extra
mini-bottle of 20 free is an example of using ___ as a sales
promotion approach. - (correct answer) Multiple purchase
offers
When Claire purchased her new cell phone, she was offered an
opportunity to purchase a car charger and a cover together at a
reduced price. The cell phone provider was using a ___
strategy. - (correct answer) Price bundling
EXAM 2024/2025 UPDATE
MOST TESTED COMPREHENSIVE QUESTIONS AND
VERIFIED CORRECT ANSWERS GET IT 100% RIGHT
GRADE A+
An approach using ____ analytics utilizes data to make
predictions about future marketing outcomes of interest. -
(correct answer) Predictive
What clearly distinguishes your product from those of the
competition is_____ - (correct answer) Differentiation
Engaging in ethical business practices generally has little impact
on marketing strategy and implementation. - (correct answer)
False
What is one of the four elements of the process cycle for
customer relationship management? - (correct answer)
Customer interaction
,Causal research is useful for identifying characteristics of a
target market or determining how customers use a product. -
(correct answer) True
Super-Mart decides to create its own brand of personal care
products. It enters into an agreement with a large
manufacturer of this type of product to supply Super-Mart with
the products that will carry its newly formed brand's name. This
is an example of ____ branding. - (correct answer) Store
Vertical price-fixing ensures everybody in the channel is
satisfied with their 'cut' of the profits, but the profit boost is
achieved by increased prices to consumers. - (correct answer)
True
Late majority are product followers who are price-sensitive and
risk-averse. - (correct answer) True
Everything else being equal, ___ segmentation might lead a
firm to offer its products based on some anticipated future
payoff from the consumer. - (correct answer) Educational
,Due on consumer spending per capita or industrial purchasing
trends would be identified in the ____ section of a global
market research report. - (correct answer) Economic
___ is a promotion through the use of digital technologies such
as desktops, laptops, tablets, and smartphones that does not
involve a salesperson. - (correct answer) Digital and Social
Media Marketing
A virtual organization is otherwise known as a ___ organization.
- (correct answer) Network
Internal forces such as ___ affect consumer choices. - (correct
answer) Age and attitude
The business market purchase decision process is triggered
when someone inside or outside the company identifies a
need. - (correct answer) False
Of the five dimensions of service quality, empathy means
considering things from a service provider's point of view. -
(correct answer) False
, Informing and educating the target audience about the
product's benefits and features is part of the communication
strategy in the ___ phase of the product life cycle. - (correct
answer) Introduction
The triple bottom line metric is used for measuring the financial
results of the company, but does not take into account equity,
economic or environmental considerations. - (correct answer)
False
One of the biggest challenges marketing managers face in social
media marketing is measuring their social media campaign's
value. - (correct answer) True
Centrum Vitamin's offer to buy a bottle of 100 and get an extra
mini-bottle of 20 free is an example of using ___ as a sales
promotion approach. - (correct answer) Multiple purchase
offers
When Claire purchased her new cell phone, she was offered an
opportunity to purchase a car charger and a cover together at a
reduced price. The cell phone provider was using a ___
strategy. - (correct answer) Price bundling
