MGT6311 2024/2025 MOST RECENT
UPDATE
COMPREHENSIVE QUESTIONS AND VERIFIED
DETAILED ANSWERS (MOST TEST QUESTIONS)
ALREADY GRADED A+
Strategy - (correct answer) a set of ideas that outline how a product
line or brand will achieve its objectives. this guides decision on how to
create, distribute, promote and price the product or service
tactic - (correct answer) specific action or a method that contributes
to achieving a goal
goal of marketing - (correct answer) create a product or service that
sells not to sell products and services
Marketing - (correct answer) creation and satisfaction of demand
for a product or service.
digital marketing - (correct answer) utilizing the internet and other
digital channels to drive demand for products and services
,GOST hierarchy - (correct answer) hierarchy related to establishing
business goals and subsequently defining objectives, strategies and
tactics to support the goals
objectives - (correct answer) specific metrics to better define
success for this goal
5 C's - (correct answer) customer, company, context, collaborators,
competitors
ground ourselves in the constituent components of strategy that we
can use as a guide for comprehensive thought and analysis
Customers - (correct answer) potential buyers with wants and needs
that the company aims to fulfill with its offerings
Company - (correct answer) the organization or business unit
providing certain goods and services often referred to as the offering
we look internally across the organization, to define our positioning,
messaging, differentiators, capabilities, etc.
swot, perceptual and positioning maps and marketing mix
differentiation
, SWOT - (correct answer) strengths, weaknesses, opportunities,
threats
Competitors - (correct answer) organizations that offer products and
services that aim to fulfill the same wants and needs, and the same
customers as the company's offering
competitive matrix - (correct answer) analysis tool that captures
elements, such as the features and benefits provided by your
organization's competitors
Porter's Five Forces - (correct answer) threat of entry, threat of
substitute, supplier power, buyer power, and competitive rivalry
Collaborators - (correct answer) external business entities that work
with the company to create value for customers
context - (correct answer) the environment in which the company
operates, and its associated elements such as regulations or laws,
economic conditions, cultural norms, and technological factors
PESTEL Analysis
PESTEL - (correct answer) political, economic, social, technological,
environmental, and legal factors
UPDATE
COMPREHENSIVE QUESTIONS AND VERIFIED
DETAILED ANSWERS (MOST TEST QUESTIONS)
ALREADY GRADED A+
Strategy - (correct answer) a set of ideas that outline how a product
line or brand will achieve its objectives. this guides decision on how to
create, distribute, promote and price the product or service
tactic - (correct answer) specific action or a method that contributes
to achieving a goal
goal of marketing - (correct answer) create a product or service that
sells not to sell products and services
Marketing - (correct answer) creation and satisfaction of demand
for a product or service.
digital marketing - (correct answer) utilizing the internet and other
digital channels to drive demand for products and services
,GOST hierarchy - (correct answer) hierarchy related to establishing
business goals and subsequently defining objectives, strategies and
tactics to support the goals
objectives - (correct answer) specific metrics to better define
success for this goal
5 C's - (correct answer) customer, company, context, collaborators,
competitors
ground ourselves in the constituent components of strategy that we
can use as a guide for comprehensive thought and analysis
Customers - (correct answer) potential buyers with wants and needs
that the company aims to fulfill with its offerings
Company - (correct answer) the organization or business unit
providing certain goods and services often referred to as the offering
we look internally across the organization, to define our positioning,
messaging, differentiators, capabilities, etc.
swot, perceptual and positioning maps and marketing mix
differentiation
, SWOT - (correct answer) strengths, weaknesses, opportunities,
threats
Competitors - (correct answer) organizations that offer products and
services that aim to fulfill the same wants and needs, and the same
customers as the company's offering
competitive matrix - (correct answer) analysis tool that captures
elements, such as the features and benefits provided by your
organization's competitors
Porter's Five Forces - (correct answer) threat of entry, threat of
substitute, supplier power, buyer power, and competitive rivalry
Collaborators - (correct answer) external business entities that work
with the company to create value for customers
context - (correct answer) the environment in which the company
operates, and its associated elements such as regulations or laws,
economic conditions, cultural norms, and technological factors
PESTEL Analysis
PESTEL - (correct answer) political, economic, social, technological,
environmental, and legal factors
