APR 241 EXAM 3 question with complete solutions

APR 241 EXAM 3 question with complete solutionsPublics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions, schools, churches, clubs. Public relations Management of communication between an organization and its publics, or the strategic communication process that builds mutually beneficial relationship between organizations and their publics. BUILDING RELATIONSHIPS Spin dishonest strategic communication involving skewed interpretation or presentation of information Social media influencer social media user who has earned credibility with specific publics and who can be instrumental in strategic communication programs because of his or her reach and engagement