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Exam (elaborations)

APR 241 Final questions well answered graded A+

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APR 241 Final questions well answered graded A+ How do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising a specific communication task an ad campaign must accomplish target audience the specific group of individuals to whom the advertising message is directed

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Uploaded on
May 19, 2024
Number of pages
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Written in
2023/2024
Type
Exam (elaborations)
Contains
Questions & answers

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