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Essay Consumer Behaviour & Insight

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This essay is about Apple Inc. Apple Inc. is the leading company in UK. Apple provides different types of products for its customers. These are iPhone, Apple watch, iPod, AirPod, MacBook, iPadetc(Thao and Tsanthaiwo, 2017). So, the rest of this report will be described according to this organisation. The buying process of the consumers, their influence in marketing decisions, the similarities and differences of the decision-making process of B2B and B2C, the application of different market research methods in B2B and B2C and their influence in the decision-making process will be discussed throughout this report.

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Consumer Behaviour & Insight









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Consumer Behaviour & Insight
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Uploaded on
May 10, 2024
Number of pages
14
Written in
2019/2020
Type
Essay
Professor(s)
Unknown
Grade
B

Subjects

  • map of path to purchase of the product
  • stages of the consumer decision making process
  • 12 the black box model of consumer behaviour
  • decision making process for one product
  • factors influencing decision

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Consumer Behaviour & Insight

, Executive Summary
Apple Inc. designs, develops, and sells computer software, consumer electronics, and online
services. It is one of the leading companies in the world. The hardware products of Apple include
iPhone, iPad, smartphone, Mac personal computer, Apple watch etc. The software of Apple
includes the iOS operating system, iTunes, macOS, etc. The product variation of Apple makes it
one of the leading brands in the world. They carefully interpret and learn from consumer
behaviour. They customise their products according to the needs and demands of the existing
customers.
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