CSE360 Arizona State University -IT 360 exam 3 (10,11,12) with answers

CSE360 Arizona State University -IT 360 exam 3 (10,11,12) with answersE-commerce refers simply to the use of the Internet and the Web to transact business - correct answer True Retail consumer e-commerce is growing at single-digit rates - correct answer False The Internet shrinks information asymmetry - correct answer True All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts - correct answer True Disintermediation provides major benefits to the distributor - correct answer False In general, for digital goods, the marginal cost of producing another unit is about zero - correct answer True Intellectual property refers to all forms of human expression, both tangible and intangible - correct answer False Traditional online marketing, such as display ads, is still the majority of all online marketing - correct answer True Information asymmetry exists when there is more information about one product than there is about a similar product - correct answer False Price transparency refers to the ability of consumers to discover what merchants actually pay for products - correct answer False Switching costs are the merchants' costs of changing prices - correct answer False