COM2740 Florida State University -COM 2740 FSU Final Review

COM2740 Florida State University -COM 2740 FSU Final ReviewVarious Definitions of Mass Communication - correct answer *Orlik (1992)*: "The process of rapidly conveying identical information, assertions, and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task." *DeFleur and Dennis (1993)*: "A process in which professional communicators use media to disseminate messages widely, rapidly, and continuously to arouse intended meanings in large and diverse audiences in attempts to influence them in a variety of ways." *Berger (1995)*: "[Mass Communication] involves the use of print and electronic media, such as newspapers, magazines, film, radio, or TV, to communicate to the large number of people who are located in various places - often scattered all over the country or world." *commonality*: all 3 definitions focus on message dissemination to a large audience, through various channels, *to accomplish some type of goal.* Mass Communication and Mass Media - correct answer mass media and mass communication are interdependent of one another mediated communication is technology-facilitated communication mass communication is the study of how people and entities relay info through the mass media mass media exists when people (or businesses) use media technologies (mediated communication) and mass communication to reach a large audience *main focus*: how communication can influence the behavior of others, which is key for effective business operations 4 (of many) Theories of Mass Communication - correct answer Cultivation Theory