CIS 105 - Final Exam Study Guide With Complete Solutions!

______ comes about when we make judgments about the probability of an event under uncertainty. Framing Effect Over-confidence Bias Halo Effect Representative Heuristic - ANSWERSRepresentative Heuristic TRUE/FALSE? Bob wins the lottery. Since he knows the overall probability of winning the lottery is really low, he does not bother buying another ticket. This is an example of Base Rate Fallacy. - ANSWERSFalse _____ is a free linux-based mobile operating system. Windows 10: iOS Kindle Android - ANSWERSAndroid TRUE/FALSE In the case of CPC (cost per click), advertisers are charged for ad placement whether or not a user clicks on it. - ANSWERSFalse The practice of running and optimizing search engine ad campaigns is referred to as: Unconstrained Optimization Search Engine Marketing (SEM) Pay per Click (PPC) Optimization Search Engine Optimization (SEO) - ANSWERSSearch Engine Marketing (SEM) Facebook's key resources for competitive advantage are ______ and _______. switching costs; technology technology; barriers to entry network effects; switching costs barriers to entry; location - ANSWERSnetwork effects; switching costs TRUE/FASLE Google's "trick" is matchmaking: pairing Internet surfers with advertisers and taking a cut along the way. - ANSWERSTrue At the heart of Facebook's appeal is the _______, which refers to Facebook's ability to collect, express, and leverage the connections between the site's users. It links how users are connected to other users, and captures information about tagged photos, comments, group membership, and apps installed. IT Platform Collaborative Graph Computer Network Social Graph - ANSWERSSocial Graph How does Google's AdSense ad network work? (select all that apply) Content-provider websites run ads for Google in exchange for a cut of the money that Google makes from the ads