mmc2000 FSU exam 2 clayton
important of distant signals - correct answer delivery of distant television signals by cable television for
the purpose of improving reception
walson = - correct answer cable television
Community Antenna Television (CATV) - correct answer outmoded name for early cable television
John Walson - correct answer 1948 -- invented cable TV, but it was restricted by the FCC
outcomes of I Love Lucy - correct answer -film reruns
-tv industry moved from NY to hollywood
-weekly series could now be produced relatively quickly and inexpensively
two new formats that appeared in the 1950s - correct answer feature films and talk shows
the 1950s - correct answer Carried over from the radio networks, television genres included variety
shows, situation comedies,dramas, (including Westerns and cop shows), soap operas, and quiz shows
purpose of personal people meter? - correct answer to record data on what people in those tv
households are watching
open source software - correct answer noncommercial software shared freely and developed collectively
on the internet
3 types of contemporary magazines - correct answer 1. trade, professional, and business
2. industrial, company, and sponsored
3. consumer
, Why does magazine specialization exist and succeed? - correct answer the demographically similar
readership of these publications is attractive to advertisers
Single Sponsor Magazines - correct answer having only one advertiser throughout an entire issue. EX-
country weekly(only fords)
split runs - correct answer special versions of a given issue of a magazine in which editorial content and
ads vary according to some specific demographic or regional grouping
accountable guarantees - correct answer guaranteeing through independent testing that its readers are
able to recall content
circulation - correct answer the total number of issues of a magazine that are sold
how many of magazine sales are subscriptions and single copy sales? - correct answer 68%
controlled circulation - correct answer refers to providing a magazine at no cost to readers who meet
some specific set of advertiser attractive criteria ( free airline and hotel magazines)
what is circulation monitored through? - correct answer market research
Audit Bureau of Circulations (ABC) - correct answer An organization supported by advertising agencies,
advertisers, and publishers that verifies circulation and other marketing data on newspapers and
magazines for the benefit of its members.
why establish the ABC? - correct answer to provide reliability to a booming magazine industry
why did online magazines emerge? - correct answer the convergence of magazines and the internet
Advertorials "Native advertising" - correct answer ads that appear in magazines and take on the
appearance of genuine editorial content
important of distant signals - correct answer delivery of distant television signals by cable television for
the purpose of improving reception
walson = - correct answer cable television
Community Antenna Television (CATV) - correct answer outmoded name for early cable television
John Walson - correct answer 1948 -- invented cable TV, but it was restricted by the FCC
outcomes of I Love Lucy - correct answer -film reruns
-tv industry moved from NY to hollywood
-weekly series could now be produced relatively quickly and inexpensively
two new formats that appeared in the 1950s - correct answer feature films and talk shows
the 1950s - correct answer Carried over from the radio networks, television genres included variety
shows, situation comedies,dramas, (including Westerns and cop shows), soap operas, and quiz shows
purpose of personal people meter? - correct answer to record data on what people in those tv
households are watching
open source software - correct answer noncommercial software shared freely and developed collectively
on the internet
3 types of contemporary magazines - correct answer 1. trade, professional, and business
2. industrial, company, and sponsored
3. consumer
, Why does magazine specialization exist and succeed? - correct answer the demographically similar
readership of these publications is attractive to advertisers
Single Sponsor Magazines - correct answer having only one advertiser throughout an entire issue. EX-
country weekly(only fords)
split runs - correct answer special versions of a given issue of a magazine in which editorial content and
ads vary according to some specific demographic or regional grouping
accountable guarantees - correct answer guaranteeing through independent testing that its readers are
able to recall content
circulation - correct answer the total number of issues of a magazine that are sold
how many of magazine sales are subscriptions and single copy sales? - correct answer 68%
controlled circulation - correct answer refers to providing a magazine at no cost to readers who meet
some specific set of advertiser attractive criteria ( free airline and hotel magazines)
what is circulation monitored through? - correct answer market research
Audit Bureau of Circulations (ABC) - correct answer An organization supported by advertising agencies,
advertisers, and publishers that verifies circulation and other marketing data on newspapers and
magazines for the benefit of its members.
why establish the ABC? - correct answer to provide reliability to a booming magazine industry
why did online magazines emerge? - correct answer the convergence of magazines and the internet
Advertorials "Native advertising" - correct answer ads that appear in magazines and take on the
appearance of genuine editorial content
