BUAD 332 Exam 3 Questions & Answers Solved 100% Correct!!

All of the following are accurate reasons which draw a company into the international arena, except which one? a.) to combat saturation of domestic markets, firms go overseas. b.) companies pursue international markets for higher profit opportunities. c.) companies go overseas to enlarge their customer database in order to achieve economies of scale. d.) companies do not want to reduce their dependence on any one market so as to reduce risks. e.) all of the above are reasons that companies enter international markets. - Answer-d The last step in the selling process is ______. It is necessary if the salesperson wants to ensure customers satisfaction and repeat business. a.) closing b.) prospecting and qualifying c.) presentation d.) follow up - Answer-d Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail? a.) Robinson-Patman Act b.( Federal Trade Commission's Anti-Spam Act c.) CHildren's Online Privacy Protection Act d.) Clayton Act e.) National Do-Not-Call Registry - Answer-e______ consists of connecting directly with carefully targeted consumers, often on a one-to-one, interactive basis. a.) Internal marketing b.) direct marketing c.) mass marketing d.) marketing without segmentation e.) standardized marketing - Answer-b Which of the following is NOT a form of direct marketing? a.) public relations b.) kiosk marketing c.) mass marketing d.) personal selling e.) direct-mail marketing - Answer-a