BUAD 332 Exam 3 Questions & Answers Solved 100% Correct!!

During the _____ step of the selling process, the salesperson tells the "product story" to the buyer, highlighting customer benefits. A. Prospecting B. Presentation C. Qualifying D. Follow-up - B. Presentation You see mcdonalds, subway, jiffy lube, and holiday inn everywhere. these stores are examples of contractual associations, aka: A. factory outlet stores B. wholesale clubs C. corporate chains D. franchises - D. franchises A & are best described as __ that sell products & services directly to final buyers via the internet A. e-tailers B. search engines C. portals D. transaction sites E. content sites - A. e-tailers All of the following are accurate reasons which draw a company into the international arena except which one? A. To combat saturation of domestic markets, firms go overseas. B. Companies pursue international markets for higher profit opportunities C. Companies go overseas to enlarge their customer database in order to achieve economies of scale D. Companies do not want to reduce their dependence on any one market so as to reduce risksE. All of the above are reasons - D. Companies do not want to reduce their dependence on any one market so as to reduce risks The last step in the selling process is ____, It is necessary if the salesperson wants to ensure customers satisfaction and repeat business. A. closing B. prospecting and qualifying C. presentation D. follow up - D. follow up Which of the following is NOT a form of direct marketing? A. Public Relations B. Kiosk marketing C. Telephone marketing D. Personal selling E. Direct-mail marketing - A. Public Relations